Title
The 100 Greatest Advertisements 18521958: Who Wrote Them and What They Did,Used
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Styles in advertising will change, but there is no copywriter, artist, or campaign planner who will not profit by studying proved successes, whether of 50 years ago or today. In this single volume are 100 of what are probably among the most successful advertisements ever to appear in print, plus an additiional 13 added especially for this edition.These 113 ads are proven salesmenalmost every one had phenomenal results. They have not been included because of personal whim, or for their beauty. The ultimate criterion here is the only one that really counts: whether an ad did what it was supposed to do. These ads helped change the habits of a nation, built reputations, gave new expressions to the language andfirst and foremostsold millions of dollars of merchandise, from Rolls Royce automobiles to Lux Soap, from Riviera Pears to Steinway Pianos.You learn the salient facts behind these ads as well, often expressed in the words of the originator himself. Men who understood intuitively the workings of mass persuasion techniques long before they became widespread describe their own thoughts, reasonings, and hunches. Earnest Elmo Calkins tells about his experiences in creating Phoebe Snow for the Lackawanna Railroad. Bruce Barton tells about his work on the 'Five Foot Shelf' ad, which increased eightfold the number of coupons received. David Ogilvy describes his campaigns for Hathaway Shirts and Rolls Royce. Raymond Rubicam tells of Squibb's 'Priceless Ingredient.' More than 100 ads tell better than any textbook or professional analysis exactly what is the secret ingredient that makes an ad 'click' when a thousand others fail.
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⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
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Frequently Asked Questions
- Q: What is the main focus of 'The 100 Greatest Advertisements 1852-1958'? A: The book highlights 113 of the most successful advertisements from 1852 to 1958, showcasing their effectiveness in sales and mass persuasion.
- Q: Who is the author of this book? A: The author of 'The 100 Greatest Advertisements 1852-1958' is Julian Watkins.
- Q: What type of binding does this book have? A: This edition of the book is available in paperback binding.
- Q: How many pages does the book contain? A: The book contains a total of 256 pages.
- Q: What is the publication date of this book? A: This book was published on February 15, 2012.
- Q: Is this book suitable for advertising professionals? A: Yes, this book is suitable for advertising professionals, copywriters, and marketers looking to understand successful ad campaigns and techniques.
- Q: What can readers learn from the advertisements featured in this book? A: Readers can learn the strategies behind effective advertising, including insights from the original creators of the ads.
- Q: Does the book include modern advertising examples? A: While the focus is on advertisements from 1852 to 1958, the principles and techniques discussed are still applicable to modern advertising.
- Q: Is 'The 100 Greatest Advertisements' a revised edition? A: Yes, this is the 2nd revised edition of the book.
- Q: What category does this book fall under? A: The book falls under the category of Advertising.