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The 10Minute Marketer's Secret Formula: A Shortcut to Extraordinary Profits Using Neighborhood Marketing,Used
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The Death of Mass MarketingIf you're trying to attract business beyond a 10minute drive of your enterpriseSTOP. It's a waste of time, money and the chance for much bigger profits. That's the eyeopening assertion of Tom Feltenstein, the modernday father of strategic neighborhood marketing in The 10Minute Marketer's Secret Formula: A Shortcut to Extraordinary Profits Using Neighborhood Marketing.Feltenstein, sounding the battle cry of his mentor, McDonald's late founder Kay Kroc, that "it's all local," makes a powerful argument for focusing on your own backyard. He describes how to win against bigger companies, bigger ad budgets and bigger campaigns. Having helped build McDonald's sales through strategic neighborhood marketing one neighborhood at a time, he has the knowledge and experience to back is claim. It's a revolutionary concept today, but it's as old as the general store of a century ago. And it's already being used with tremendous success by an elite group of retailers: HarleyDavidson, Krispy Kreme, McDonald's, Nordstroms, Starbucks and even WalMart. Feltenstein brings it alive in this instructive guidebook essential for any business that depends on generating sales.
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