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The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value
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HOW TO BUILD MARKET IMPACTAND A THRIVING MARKETING CAREER?Everything you need to know to be a superior market leader!Marshall Goldsmith, The Thinkers 50 #1 Leadership Thinker in the WorldA mustread for every present and future CMO who cares about making a difference.Seth Godin, author of All Marketers Are LiarsThe essential leadership playbook for the CMO of the future.Jim Stengel, former global marketing officer, Procter & GambleWarning: This isnt a marketing book. Its a leadership book for marketers, using the latest research on what works and what doesnt in marketings digital age.The 12 Powers of a Marketing Leader, by former McKinsey partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first researchbased leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this gamechanging book identifies 12 specific behaviors or Powers that drive marketers business impact and career success. Listening to it, youll learn how to:Mobilize your boss: Make an impact at the highest level and align marketing with the companys priorities. Mobilize your colleagues: Inspire and motivate your nonmarketing colleagues to deliver a great customer experience. Mobilize your team: Build and align a winning marketing team. Mobilize yourself: Focus on goals that will benefit your customers, your company, and yourself by meeting your own needs and ambitions. By zeroing in on the value creation zone (VZone) the allimportant overlap between your companys and customers needs youll be able to help the business win in the market and achieve your career goals.
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