Title
The 30Second Storyteller: The Art and Business of Directing Commercials
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Imagine a job where you need to work only 10 days a year to make $100,000. A job that allows you to be a respected artist, a savvy craftsman, and a hip partygoer who hangs out with celebrities, superstars, and top models. No need to wear a tie and suit. No corporate office hours, and no supervising department heads checking your time card. At your command explosions occur, cars crash, helicopters swoop, and you are expected to spend a million dollars in a week or two. This job exists. It s called a commercial director, the creative mind behind the production of a TV spot. While being a commercial director may be one of the coolest jobs in the world, it s also one of the toughest jobs to get (and keep). The 30Second Storyteller: The Art and Business of Directing Commercials teaches any filmmaker how to get work as a commercial director, how to navigate the pitfalls of production, and how to get clients to keep coming back to you for more. The book is not a textbook on directing plenty of other books cover that. Rather, The 30Second Storyteller focuses on directorial challenges specifically related to creating a TV spot the techniques involved, the technologies of choice, and the obstacles that come between you and a successful career. It begins by teaching you how to get your foot in the door creating a spec reel, picking a specialty, getting signed with a production company, and successfully bidding for projects. It then covers the production of a commercial from preproduction through the shoot, all the way to finishing in postproduction. Examples from a realworld commercial are utilized throughout to illustrate concepts. The book concludes with advice on obtaining work abroad, and making the jump from commercials to features, as TV ads are a training ground for Hollywood s next blockbuster director. Filmmakers like Ridley Scott, Michael Bay, David Fincher, Jonathan Glazer, Tarsem and Zack Snyder have all gotten their start in commercials.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is 'The 30-Second Storyteller' about? A: 'The 30-Second Storyteller: The Art and Business of Directing Commercials' focuses on the role of a commercial director, providing insights on how to navigate the challenges of directing TV spots, securing work, and transitioning to feature films.
- Q: Who is the author of this book? A: The book is authored by Thomas Richter, who provides practical advice for aspiring commercial directors.
- Q: What can I expect to learn from this book? A: Readers will learn how to create a spec reel, select a specialty, secure representation with production companies, and manage the entire production process from preproduction to post-production.
- Q: Is this book suitable for beginners in filmmaking? A: Yes, 'The 30-Second Storyteller' is suitable for beginners as it breaks down complex concepts of commercial directing into manageable steps and offers real-world examples.
- Q: How long is the book? A: The book has a total of 320 pages, providing in-depth coverage of its subject matter.
- Q: What is the binding type of this book? A: The book is available in paperback binding, making it easy to handle and read.
- Q: When was 'The 30-Second Storyteller' published? A: 'The 30-Second Storyteller: The Art and Business of Directing Commercials' was published on June 8, 2006.
- Q: What condition is the used book in? A: The used book is described as being in good condition, ensuring that it is still a valuable resource for readers.
- Q: What category does this book fall under? A: 'The 30-Second Storyteller' is categorized under Performing Arts, making it relevant for those interested in filmmaking and directing.
- Q: Does this book provide any tips for working internationally? A: Yes, the book includes advice on obtaining work abroad and transitioning from commercials to feature films, which is beneficial for filmmakers looking to expand their careers.