Title
The Advertising Agency Business: The Complete Manual For Management & Operation,New
Processing time: 1-3 days
US Orders Ships in: 3-5 days
International Orders Ships in: 8-12 days
Return Policy: 15-days return on defective items
Payment Option
When The First Edition Of Herbert Gardner'S The Advertising Agency Business Was Published, It Was Heralded As The Most Comprehensive Management Guide To This Dynamic, Fastchanging Business. The Second Edition Established The Book As The Standard Work On The Subject. This Newly Revised Edition By Eugene Hameroff Continues That Tradition. In Twentyeight Short, Easytoread Chapters, You Will Find Out How To: Start An Agency Manage Your Agency Profitably With Key Financial Insights, Including Expert Guidance On Determining Income And Profit; Allocating Gross Income, Developing Solid Billing Procedures; Identifying Key Operating Figures; Developing Timely, Reliable Financial Reports For Your Agency And For Your Clients Evaluate An Agency Structure Ownership Manage, Develop, And Evaluate Personnel Develop Mutually Beneficial Relationships With Clients And Suppliers Generate New Business Through Aggressive Lead Generation Knowledgeable Assessment Of Client Personnel Blockbuster Presentations Drawing On More Than A Half Century Of Experience In Agency Administration, Finance, And General Management, This Allnew Edition Is The Indispensable Guide For Every Advertising Professional And For Anyone Who Wants To Know More About Successful Advertising Business Practice.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the page count of this book? A: The book contains two hundred eighty-eight pages. It provides a comprehensive guide to managing and operating an advertising agency.
- Q: What are the dimensions of this book? A: The book measures six inches in length, nine inches in height, and approximately one inch in width. These dimensions make it a convenient size for reading and reference.
- Q: What type of binding does this book have? A: This book is bound in hardcover. Hardcover binding offers durability and protection for frequent use.
- Q: How can I use the information in this book? A: You can use the book as a practical guide for starting and managing an advertising agency. It includes actionable insights and strategies for various aspects of agency operations.
- Q: Is this book suitable for beginners in advertising? A: Yes, the book is suitable for beginners. It covers foundational concepts as well as advanced strategies in a clear and accessible manner.
- Q: What topics are covered in this book? A: The book covers topics such as agency management, financial insights, personnel development, and client relationships. It provides a thorough overview of the advertising industry.
- Q: How should I store this book to keep it in good condition? A: Store the book in a cool, dry place, upright on a shelf to prevent warping. Avoid exposing it to direct sunlight to maintain its cover and pages.
- Q: What is the best way to care for this hardcover book? A: To care for the book, keep it clean by dusting off the cover gently. Avoid bending the spine to preserve its binding.
- Q: Can I return this book if I’m not satisfied? A: Yes, most retailers have a return policy for unsatisfied customers. Check the specific return policy of the seller for details.
- Q: What if the book arrives damaged? A: If the book arrives damaged, contact the seller immediately for a return or exchange. Most sellers provide customer support for such issues.
- Q: Is there a warranty for this book? A: Generally, books do not come with a warranty. However, you can inquire about the seller's policies on returns and exchanges.
- Q: How does this book compare to other advertising management guides? A: This book is recognized as a comprehensive guide compared to other management books. Its updated content and practical approach set it apart.
- Q: Is this book useful for seasoned advertising professionals? A: Yes, seasoned professionals will find valuable insights and updated strategies that enhance their agency management practices.
- Q: Does the book provide financial management tips? A: Yes, it offers expert guidance on financial management, including income allocation and developing billing procedures.
- Q: What is the author’s background? A: The author, Eugene Hameroff, has extensive experience in agency administration and management, making this book a trusted resource.
- Q: Are there any illustrations in the book? A: While the book's title mentions illustrations, specific details on illustrations inside are not provided. It focuses on text-based guidance.