Title
The Advertising Agency Business: The Complete Manual for Management & Operation,Used
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When the first edition of Herbert Gardner's The Advertising Agency Business was published, it was heralded as the most comprehensive management guide to this dynamic, fastchanging business. The second edition established the book as the standard work on the subject. This newly revised edition by Eugene Hameroff continues that tradition. In twentyeight short, easytoread chapters, you will find out how to: Start an agency Manage your agency profitably with key financial insights, including expert guidance on determining income and profit; allocating gross income, developing solid billing procedures; identifying key operating figures; developing timely, reliable financial reports for your agency and for your clients Evaluate an agency Structure ownership Manage, develop, and evaluate personnel Develop mutually beneficial relationships with clients and suppliers Generate new business through aggressive lead generation knowledgeable assessment of client personnel blockbuster presentations Drawing on more than a half century of experience in agency administration, finance, and general management, this allnew edition is the indispensable guide for every advertising professional and for anyone who wants to know more about successful advertising business practice.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the main focus of 'The Advertising Agency Business'? A: The book primarily focuses on providing comprehensive management guidelines for operating and managing an advertising agency effectively.
- Q: Who is the author of this book? A: The book is authored by Eugene J. Hameroff, who has revised the original work by Herbert Gardner.
- Q: How many pages does the book contain? A: The book contains a total of 288 pages.
- Q: What kind of insights can I expect from this book? A: Readers can expect key financial insights, guidance on agency management, client relationship development, and strategies for generating new business.
- Q: Is this book suitable for beginners in advertising? A: Yes, the book is structured in twenty-eight short, easy-to-read chapters making it suitable for both beginners and experienced professionals.
- Q: What edition of the book is this? A: This is the third edition of 'The Advertising Agency Business', which has been newly revised.
- Q: When was the book published? A: The book was published on March 4, 1998.
- Q: Does the book cover financial management for agencies? A: Yes, it includes expert guidance on financial management, including determining income, profit allocation, and developing financial reports.
- Q: Can this book help with client relationship management? A: Yes, it provides strategies for developing mutually beneficial relationships with clients and suppliers.
- Q: Is this book available in hardcover format? A: Yes, 'The Advertising Agency Business' is available in a hardcover binding.