Title
The Advertising and Consumer Culture Reader,New
Delivery time: 8-12 business days (International)
Commercial breaks, radio spots, product placements, billboards, popup adswe sometimes take for granted how much advertising surrounds us in our daily lives. We may find ads funny, odd, or even disturbing, but we rarely stop to consider their deeper meaning or function within society.What, exactly, does advertising do? How and why do ads influence us? How does the advertising industry influence our media? These are just a few of the many important questions addressed in The Advertising and Consumer Culture Readeran incisive, provocative collection that assembles twentyseven of the most important scholarly writings on advertising and consumer culture to date.The classic and contemporary essays gathered here explore the past, present, and future of advertisingfrom the early days of print to the World Wide Web and beyond. These selections offer historical, sociological, critical, cultural, and politicaleconomic lenses to explore a wide range of topicsfrom consumer activism to globalization to the role of ads in the political process. Together, these key readings chart the past, present, and future of advertising, while also examining the effects of advertising and consumer culture upon individuals, society, cultures, and the world at large.Designed for use in courses, the collection begins with a general introduction that orients students to thinking critically about advertising and consumer culture. Section and chapter introductions offer valuable historical and critical context, while review questions after each reading will spark classroom debates and challenge students understanding of key concepts.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
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Frequently Asked Questions
- Q: What is the main focus of 'The Advertising and Consumer Culture Reader'? A: The book explores the impact of advertising on society, examining how ads influence individuals, culture, and the political landscape through a collection of scholarly essays.
- Q: Who is the author of this book? A: 'The Advertising and Consumer Culture Reader' is authored by Joseph Turow.
- Q: When was this book published? A: The book was published on May 2, 2009.
- Q: How many pages does 'The Advertising and Consumer Culture Reader' have? A: The book contains 456 pages.
- Q: What type of binding does this book have? A: 'The Advertising and Consumer Culture Reader' is available in paperback binding.
- Q: Is this book suitable for academic courses? A: Yes, the collection is designed for use in courses, featuring introductions and review questions to facilitate critical thinking and classroom discussions.
- Q: What topics are covered in the essays within the book? A: The essays cover a range of topics including consumer activism, globalization, and the role of advertising in the political process.
- Q: Can this book help with understanding contemporary advertising? A: Yes, it includes both classic and contemporary essays that provide insights into the evolution of advertising from print to digital media.
- Q: Does the book include any supplementary materials for readers? A: Yes, each reading is accompanied by review questions designed to enhance understanding and provoke discussion.
- Q: What is the edition of 'The Advertising and Consumer Culture Reader'? A: This book is the first edition.