The Advertising Effect: How to Change Behaviour,Used

The Advertising Effect: How to Change Behaviour,Used

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SKU: SONG0195593928
UPC: 9780195593921
Brand: OXFORD UNIVERSITY PRESS
Condition: Used
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Want to know how to influence other people's behaviour?In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the bestknown brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).This is the ultimate insider's guide, to the ultimate behaviour change industry advertising.

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