The Age of Persuasion: How Marketing Ate Our Culture,Used

The Age of Persuasion: How Marketing Ate Our Culture,Used

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Consider the culture of the twentyfirst century: Each morning, you hear a halfdozen ads on the radio before your feet touch the floor. By the end of the day, hundredsperhaps thousandsof marketing messages have targeted you. And yet little is understood about how marketing affects our lives and society.Enter Terry OReilly and Mike Tennant, the ad men behind The Age of Persuasion, the popular radio show broadcast on the Canadian Broadcasting Corporation and Sirius Radio. They have made it their mission to share the backroom story of modern marketing, entertaining asides and all:Think of advertisers as millions of ants in a colony, each working hard and each with its own objective. Except that in this colony, every single ant is competing against the others. Thats the ad business. Almost every ad you see, hear, and otherwise experience is competing for a piece of your imagination. And like any crosssection of humanity, the vast, worldwide advertising community is diverse: composed of geniuses and idiots, saints and buffoons, and everything in between.From the early players to the Mad Men of the 1960s and beyond, The Age of Persuasion provides an entertainingand eyeopeninglook at a world driven by marketing.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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