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The Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy, And Define Your Power
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A Revealing And Surprising Look At The Ways That Aggressive Consumer Advertising And Tracking, Already Pervasive Online, Are Coming To A Retail Store Near Youby One Experts Prediction, Within Twenty Years Half Of Americans Will Have Body Implants That Tell Retailers How They Feel About Specific Products As They Browse Their Local Stores. The Notion May Be Outlandish, But It Reflects Executives Drive To Understand Shoppers In The Aisles With The Same Obsessive Detail That They Track Us Online. In Fact, A Hidden Surveillance Revolution Is Already Taking Place Inside Brickandmortar Stores, Where Americans Still Do Most Of Their Buying. Drawing On His Interviews With Retail Executives, Analysis Of Trade Publications, And Experiences At Insider Industry Meetings, Advertising And Digital Studies Expert Joseph Turow Pulls Back The Curtain On These Trends, Showing How A New Hypercompetitive Generation Of Merchantsincluding Macys, Target, And Walmartis Already Using Data Mining, Instore Tracking, And Predictive Analytics To Change The Way We Buy, Undermine Our Privacy, And Define Our Reputations. Eyeopening And Timely, Turows Book Is Essential Reading To Understand The Future Of Shopping.
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the main topic of 'The Aisles Have Eyes'? A: The book explores how retailers track consumer behavior in stores, focusing on the surveillance techniques and data mining strategies used to understand shopper preferences and behaviors.
- Q: Who is the author of 'The Aisles Have Eyes'? A: The author is Joseph Turow, an expert in advertising and digital studies.
- Q: What are the key themes discussed in the book? A: Key themes include consumer privacy, the impact of technology on shopping, and the evolving relationship between retailers and customers in the age of data.
- Q: How many pages does 'The Aisles Have Eyes' have? A: The book contains 344 pages.
- Q: When was 'The Aisles Have Eyes' published? A: The book was published on January 17, 2017.
- Q: What type of binding does this book have? A: The book is available in hardcover binding.
- Q: Is 'The Aisles Have Eyes' suitable for anyone concerned about privacy? A: Yes, the book is essential reading for anyone interested in understanding the implications of consumer tracking and privacy in retail.
- Q: What can readers expect to learn from this book? A: Readers can expect to learn about the techniques used by retailers to track shopping behaviors and the potential future of shopping experiences.
- Q: Does the book include real-life examples? A: Yes, it draws on interviews with retail executives and insights from industry meetings to illustrate its points.
- Q: What category does 'The Aisles Have Eyes' fall under? A: The book falls under the category of Ethics.