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The Ama Handbook Of Public Relations: Leveraging Pr In The Digital World,Used
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The Ama Handbook Of Public Relations Combines Proven Pr Strategies With Best Practices For Webbased Campaignsincluding Leveraging Websites, Blogs, Podcasts, And Social Networking Sitesto Help Public Relations Professionals Succeed In The Everchanging, Dynamic Age Of Digital Communication. Pr Icon Robert Dilenschnelder Provides Readers With Uptotheminute Websavvy Tips And Tools To Teach Them How To Master Media Relations, Manage Rumors And Crises, Adapt Areas Of Specialization To The Internet, Work With Trade Publications, Monitor The Web For Positive And Negative Feedback, Allocate Resources And Establish Budgets, And Measure The Impact Of Webbased Strategies.As A Medium For Corporate Communications, Branding, Product Information, And More, The Web Offers Immense Value For Prbut It Can Also Be A Doubleedged Sword. Designed For Daily Use In A Changed And Changing World, The Ama Handbook Of Public Relations Covers Everything You Need To Know To Craft And Execute Successful Pr Campaigns And Help Others And Yourself Maintain A Favorable Public Image That Generates New Business.
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