Title
The Art of Client Service: 58 Things Every Advertising & Marketing Professional Should Know, Revised and Updated Edition,New
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If you work with clients in any industry, The Art of Client Service is for you. If you work in an advertising or marketing agency, then this book is indispensable.Distilling decades of experience, advertising executive Robert Solomon has compiled the definitive resource for advertising and marketing account executives: a fastreading, pocketsize, actionable checklist of 58 essential ideas to help client service professionals improve their account management strategy and skills.Now fully updated and revised, The Art of Client Service is geared to the entire account team copy writers, art directors, and planners, researchers, media executives, support staff anyone who works with clients. With brevity, levity, and clarity, Solomon recounts both successes and failures, and uses them to formulate fastreading, actionable tips, including:Know when to look it up; know when to make it up. (#7) What happens when I screw up? (#51) Respect what it takes to do great creative. (#19) In a hightech world, be lowtech (#46) Be brief, be bright, be gone. (#31) How to write a letter of proposal (#44) The Zen of PowerPoint. (#45)You'll also find new chapters on technology in advertising, the changing role of client service in an increasingly hightech era, and an updated bibliography of essential reading.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does this book have? A: This book has two hundred eight pages. It provides a comprehensive guide for advertising and marketing professionals.
- Q: What is the binding type of this book? A: The binding type is hardcover. This makes it durable and suitable for frequent use.
- Q: What are the dimensions of this book? A: The dimensions are five inches by zero point eight inches by seven point thirty-eight inches. This compact size makes it portable.
- Q: Who is the author of this book? A: The author of this book is Robert Solomon. He is an experienced advertising executive with decades of industry knowledge.
- Q: What genre does this book belong to? A: This book belongs to the Management genre. It is specifically aimed at professionals in advertising and marketing.
- Q: How do I apply the concepts in this book? A: You can apply the concepts by following the actionable tips provided throughout the chapters. It is designed for easy implementation in client service roles.
- Q: Is this book suitable for beginners in marketing? A: Yes, this book is suitable for beginners. It offers foundational strategies that can be easily understood and applied.
- Q: Is this book recommended for a team in advertising? A: Yes, this book is recommended for entire advertising teams. It addresses various roles including copywriters, art directors, and account executives.
- Q: How can I keep this book in good condition? A: To keep this book in good condition, store it upright on a shelf and avoid exposure to moisture. Clean the cover gently with a soft cloth.
- Q: Does this book have any specific care instructions? A: No, there are no specific care instructions for this book. However, handle it with care to maintain its quality.
- Q: What should I do if I receive a damaged copy? A: If you receive a damaged copy, contact the retailer for a return or exchange as soon as possible. They typically have customer service policies for such issues.
- Q: What if I want to return this book? A: You can return this book if it is within the return policy timeframe. Check with the retailer for specific instructions.
- Q: Is there a warranty for this book? A: No, books typically do not come with a warranty. However, customer satisfaction policies may apply.
- Q: Can this book help improve my client management skills? A: Yes, this book is specifically designed to improve client management skills. It provides actionable insights based on real-world experiences.
- Q: What makes this book different from other management books? A: This book is different because it distills decades of advertising experience into fifty-eight actionable tips, making it practical and concise.