The Art of Client Service: 58 Things Every Advertising & Marketing Professional Should Know, Revised and Updated Edition,New

The Art of Client Service: 58 Things Every Advertising & Marketing Professional Should Know, Revised and Updated Edition,New

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If you work with clients in any industry, The Art of Client Service is for you. If you work in an advertising or marketing agency, then this book is indispensable.Distilling decades of experience, advertising executive Robert Solomon has compiled the definitive resource for advertising and marketing account executives: a fastreading, pocketsize, actionable checklist of 58 essential ideas to help client service professionals improve their account management strategy and skills.Now fully updated and revised, The Art of Client Service is geared to the entire account team copy writers, art directors, and planners, researchers, media executives, support staff anyone who works with clients. With brevity, levity, and clarity, Solomon recounts both successes and failures, and uses them to formulate fastreading, actionable tips, including:Know when to look it up; know when to make it up. (#7) What happens when I screw up? (#51) Respect what it takes to do great creative. (#19) In a hightech world, be lowtech (#46) Be brief, be bright, be gone. (#31) How to write a letter of proposal (#44) The Zen of PowerPoint. (#45)You'll also find new chapters on technology in advertising, the changing role of client service in an increasingly hightech era, and an updated bibliography of essential reading.

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We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.

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To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

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Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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Frequently Asked Questions

  • Q: What is 'The Art of Client Service' about? A: 'The Art of Client Service' is a guide for advertising and marketing professionals, providing 58 essential tips for improving client service and account management strategies.
  • Q: Who is the author of this book? A: The author of 'The Art of Client Service' is Robert Solomon, an experienced advertising executive.
  • Q: How many pages does the book have? A: 'The Art of Client Service' has 208 pages.
  • Q: What is the binding type of this book? A: This book is available in hardcover binding.
  • Q: Is this book suitable for beginners in advertising? A: Yes, the book is suitable for anyone working with clients in advertising and marketing, including beginners.
  • Q: What are some key topics covered in the book? A: The book covers essential topics such as client service strategies, writing proposals, and adapting to technology in advertising.
  • Q: When was 'The Art of Client Service' published? A: 'The Art of Client Service' was published on January 1, 2008.
  • Q: Does the book provide actionable tips? A: Yes, the book distills practical, actionable tips based on the author's extensive experience in the field.
  • Q: What type of professionals would benefit from this book? A: Advertising account executives, copywriters, art directors, planners, and anyone involved in client service will benefit from this book.
  • Q: Is there any updated content in the revised edition? A: Yes, the revised edition includes new chapters on technology in advertising and the evolving role of client service.