Title
The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns,New
Delivery time: 8-12 business days (International)
The premier guide to digital marketing that works, and a solid framework for successThe Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. A campaign is only effective as it is reflective of the consumer's wants, needs, preferences, and inclinations; the DMI framework provides structured, implementable, iterative direction for getting it right every time. The heart of the framework is a threestep process called the 3i Principles: Initiate, Iterate, and Integrate. This simple idea translates into higher engagement, real customer interaction, and multichannel campaigns that extend even into traditional marketing channels.The evolution of digital marketing isn't really about the brands; it's about consumers exercising more control over their choices. This book demonstrates how using this single realization as a starting point helps you build and implement more effective campaigns. Get inside the customer's head with deep consumer research Constantly improve your campaigns based on feedback and interactions Integrate digital activities across channels, including traditional marketing Build campaigns based on customer choice and controlDigital marketing turns traditional marketing models on their heads. Instead of telling the customer what to think, you find out what they already think and go from there. Instead of frontloading resources, you continually adjust your approach based on real interactions with real customers every day. Digital marketing operates within its own paradigm, and The Art of Digital Marketing opens the door for your next campaign.
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⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
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Frequently Asked Questions
- Q: What is the main focus of 'The Art of Digital Marketing'? A: The main focus of 'The Art of Digital Marketing' is to provide a comprehensive framework for creating effective digital marketing campaigns that are customer-centric, emphasizing the understanding of consumer behavior and preferences.
- Q: Who is the author of this book? A: The author of 'The Art of Digital Marketing' is Ian Dodson.
- Q: What are the 3i Principles mentioned in the book? A: The 3i Principles are Initiate, Iterate, and Integrate, which form the core methodology for developing successful digital marketing strategies.
- Q: How many pages does this book contain? A: The book contains 400 pages.
- Q: What type of binding does 'The Art of Digital Marketing' have? A: This book is available in hardcover binding.
- Q: When was 'The Art of Digital Marketing' published? A: The book was published on April 18, 2016.
- Q: What is the condition of the book? A: The book is brand new.
- Q: Is this book suitable for beginners in digital marketing? A: Yes, 'The Art of Digital Marketing' is suitable for beginners as it provides foundational knowledge and practical strategies for effective digital marketing.
- Q: Does the book cover traditional marketing as well? A: Yes, the book discusses how digital marketing can be integrated with traditional marketing channels.
- Q: What is the target audience for this book? A: The target audience includes marketers, business owners, and students interested in learning about digital marketing strategies.