The Art Of Innovation: Lessons In Creativity From Ideo, America'S Leading Design Firm

The Art Of Innovation: Lessons In Creativity From Ideo, America'S Leading Design Firm

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Ideo, The Widely Admired, Awardwinning Design And Development Firm That Brought The World The Apple Mouse, Polaroid'S Izone Instant Camera, The Palm V, And Hundreds Of Other Cuttingedge Products And Services, Reveals Its Secrets For Fostering A Culture And Process Of Continuous Innovation.There Isn'T A Business In America That Doesn'T Want To Be More Creative In Its Thinking, Products, And Processes. At Many Companies, Being First With A Concept And First To Market Are Critical Just To Survive. In The Art Of Innovation, Tom Kelley, General Manager Of The Silicon Valley Based Design Firm Ideo, Takes Readers Behind The Scenes Of This Wildly Imaginative And Energized Company To Reveal The Strategies And Secrets It Uses To Turn Out Hit After Hit.Ideo Doesn'T Buy Into The Myth Of The Lone Genius Working Away In Isolation, Waiting For Great Ideas To Strike. Kelley Believes Everyone Can Be Creative, And The Goal At His Firm Is To Tap Into That Wellspring Of Creativity In Order To Make Innovation A Way Of Life. How Does It Do That? Ideo Fosters An Atmosphere Conducive To Freely Expressing Ideas, Breaking The Rules, And Freeing People To Design Their Own Work Environments. Ideo'S Focus On Teamwork Generates Countless Breakthroughs, Fueled By The Constant Giveandtake Among People Ready To Share Ideas And Reap The Benefits Of The Group Process. Ideo Has Created An Intense, Quickturnaround, Brainstormandbuild Process Dubbed The Deep Dive.In Entertaining Anecdotes, Kelley Illustrates Some Of His Firm'S Own Successes (And Joyful Failures), As Well As Pioneering Efforts At Other Leading Companies. The Book Reveals How Teams Research And Immerse Themselves In Every Possible Aspect Of A New Product Or Service, Examining It From The Perspective Of Clients, Consumers, And Other Critical Audiences.Kelley Takes The Reader Through The Ideo Problemsolving Method:> Carefully Observing The Behavior Or Anthropology Of The People Who Will Be Using A Product Or Service> Brainstorming With Highenergy Sessions Focused On Tangible Results> Quickly Prototyping Ideas And Designs At Every Step Of The Way> Crosspollinating To Find Solutions From Other Fields> Taking Risks, And Failing Your Way To Success> Building A Greenhouse For Innovationideo Has Won More Awards In The Last Ten Years Than Any Other Firm Of Its Kind, And A Full Halfhour Nightline Presentation Of Its Creative Process Received One Of The Show'S Highest Ratings. The Art Of Innovation Will Provide Business Leaders With The Insights And Tools They Need To Make Their Companies The Leadingedge, Toprated Stars Of Their Industries.

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We provide a 2-year limited warranty, from the date of purchase for all our products.

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Frequently Asked Questions

  • Q: What is the main focus of 'The Art of Innovation'? A: 'The Art of Innovation' focuses on fostering a culture of creativity and innovation within organizations, highlighting the practices used by IDEO to develop successful products.
  • Q: Who is the author of this book? A: The book is authored by Tom Kelley, who is the general manager of IDEO.
  • Q: What type of binding does this book have? A: The book is available in hardcover binding.
  • Q: How many pages does 'The Art of Innovation' contain? A: 'The Art of Innovation' contains 320 pages.
  • Q: When was 'The Art of Innovation' published? A: 'The Art of Innovation' was published on January 16, 2001.
  • Q: What is the condition of the book? A: The book is in new condition.
  • Q: Does this book include real-world examples of innovation? A: Yes, the book includes entertaining anecdotes and real-world examples of successes and failures from IDEO and other leading companies.
  • Q: What are some key strategies discussed in the book? A: Key strategies include observing user behavior, brainstorming effectively, prototyping quickly, and fostering a collaborative environment.
  • Q: Is this book suitable for business leaders? A: Yes, 'The Art of Innovation' provides valuable insights and tools for business leaders looking to enhance creativity and innovation in their organizations.
  • Q: What category does this book fall into? A: 'The Art of Innovation' falls into the category of Company Profiles.