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The Art Of Innovation: Lessons In Creativity From Ideo, America'S Leading Design Firm
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Ideo, The Widely Admired, Awardwinning Design And Development Firm That Brought The World The Apple Mouse, Polaroid'S Izone Instant Camera, The Palm V, And Hundreds Of Other Cuttingedge Products And Services, Reveals Its Secrets For Fostering A Culture And Process Of Continuous Innovation.There Isn'T A Business In America That Doesn'T Want To Be More Creative In Its Thinking, Products, And Processes. At Many Companies, Being First With A Concept And First To Market Are Critical Just To Survive. In The Art Of Innovation, Tom Kelley, General Manager Of The Silicon Valley Based Design Firm Ideo, Takes Readers Behind The Scenes Of This Wildly Imaginative And Energized Company To Reveal The Strategies And Secrets It Uses To Turn Out Hit After Hit.Ideo Doesn'T Buy Into The Myth Of The Lone Genius Working Away In Isolation, Waiting For Great Ideas To Strike. Kelley Believes Everyone Can Be Creative, And The Goal At His Firm Is To Tap Into That Wellspring Of Creativity In Order To Make Innovation A Way Of Life. How Does It Do That? Ideo Fosters An Atmosphere Conducive To Freely Expressing Ideas, Breaking The Rules, And Freeing People To Design Their Own Work Environments. Ideo'S Focus On Teamwork Generates Countless Breakthroughs, Fueled By The Constant Giveandtake Among People Ready To Share Ideas And Reap The Benefits Of The Group Process. Ideo Has Created An Intense, Quickturnaround, Brainstormandbuild Process Dubbed The Deep Dive.In Entertaining Anecdotes, Kelley Illustrates Some Of His Firm'S Own Successes (And Joyful Failures), As Well As Pioneering Efforts At Other Leading Companies. The Book Reveals How Teams Research And Immerse Themselves In Every Possible Aspect Of A New Product Or Service, Examining It From The Perspective Of Clients, Consumers, And Other Critical Audiences.Kelley Takes The Reader Through The Ideo Problemsolving Method:> Carefully Observing The Behavior Or Anthropology Of The People Who Will Be Using A Product Or Service> Brainstorming With Highenergy Sessions Focused On Tangible Results> Quickly Prototyping Ideas And Designs At Every Step Of The Way> Crosspollinating To Find Solutions From Other Fields> Taking Risks, And Failing Your Way To Success> Building A Greenhouse For Innovationideo Has Won More Awards In The Last Ten Years Than Any Other Firm Of Its Kind, And A Full Halfhour Nightline Presentation Of Its Creative Process Received One Of The Show'S Highest Ratings. The Art Of Innovation Will Provide Business Leaders With The Insights And Tools They Need To Make Their Companies The Leadingedge, Toprated Stars Of Their Industries.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the page count of this book? A: This book has three hundred twenty pages. It's a comprehensive guide that delves into the creativity and innovation process at IDEO.
- Q: What is the binding type of this book? A: The binding type is hardcover. This ensures durability and a premium feel, making it suitable for frequent reading.
- Q: What are the dimensions of this book? A: The dimensions are six point six inches in length, one point one inches in width, and nine point five two inches in height. These dimensions make it easy to handle and store.
- Q: Who is the author of this book? A: The author is Tom Kelley. He is the general manager of IDEO and shares valuable insights from his experience in design and innovation.
- Q: What genre does this book belong to? A: This book belongs to the business and creativity genre. It focuses on innovation strategies and design thinking.
- Q: How do I apply the concepts from this book? A: You can apply the concepts by fostering a culture of creativity in your workplace. Implement the IDEO methods of observation, brainstorming, and prototyping.
- Q: Is this book suitable for beginners in design? A: Yes, this book is suitable for beginners. It introduces fundamental concepts of innovation and creativity that can benefit anyone.
- Q: Can this book help improve team collaboration? A: Yes, the book emphasizes teamwork and collaboration as key elements of the innovation process. It provides strategies for effective group dynamics.
- Q: What is the IDEO problem-solving method mentioned in the book? A: The IDEO problem-solving method includes observing user behavior, brainstorming, quick prototyping, and cross-pollination of ideas. This method encourages innovative solutions.
- Q: What kind of anecdotes does the book include? A: The book includes entertaining anecdotes about IDEO's successes and failures. These stories illustrate the practical application of its innovative strategies.
- Q: How should I care for this book? A: To care for this book, store it upright in a cool, dry place. Avoid exposing it to direct sunlight to prevent fading.
- Q: Is this book appropriate for children? A: While the book is not specifically targeted at children, it can be suitable for older teens interested in design and innovation.
- Q: What if the book arrives damaged? A: If the book arrives damaged, you should contact the seller for a return or exchange. Most sellers have policies in place for such issues.
- Q: Can I gift this book to a business professional? A: Yes, this book makes an excellent gift for business professionals. It provides valuable insights into fostering creativity and innovation.
- Q: Does this book have any illustrations or graphics? A: The book includes illustrations and graphics that complement the text. These visual elements help to clarify the concepts discussed.