Title
The Art Of Writing Advertising : Conversations With Masters Of The Craft: David Ogilvy, William Bernbach, Leo Burnett, Rosser Re
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A Mcgrawhill Advertising ClassicWhat Makes A Great Advertisement? Nearly Four Decades Ago, An Unmatched Group Of Five Advertising Pioneers First Answered That Question In The Art Of Writing Advertising.Their Entertaining And Historically Compelling Answers Will Provide Advertising Professionals With Valuable Techniques For Applying Breakthrough Creativity And Innovation In The Workplace.
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
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- Q: What is the page count of this book? A: This book has one hundred twenty-eight pages. It offers a concise yet informative exploration of advertising techniques.
- Q: What are the dimensions of this book? A: The dimensions are six inches in length, zero point four three inches in width, and eight point eight two inches in height. This size makes it easy to handle and read.
- Q: What type of binding does this book have? A: This book is paperback bound. The paperback format makes it lightweight and portable for reading.
- Q: Who is the author of this book? A: The author of this book is Denis Higgins. He presents insights from legendary advertising figures.
- Q: What is the genre of this book? A: This book falls under the Advertising genre. It provides valuable techniques for advertising professionals.
- Q: Is this book suitable for beginners? A: Yes, this book is suitable for beginners. It offers foundational insights into advertising that can benefit newcomers.
- Q: How can I apply the techniques from this book? A: You can apply the techniques by implementing the creative strategies discussed in your advertising projects. The book provides practical advice.
- Q: Is this book appropriate for all ages? A: Yes, this book is appropriate for all ages. It focuses on advertising concepts that can be beneficial for anyone interested.
- Q: How should I store this book? A: You should store this book in a dry area away from direct sunlight. Proper storage will help maintain its condition.
- Q: How do I care for this paperback book? A: To care for this paperback book, keep it clean and avoid bending the cover. This will help preserve its physical integrity.
- Q: Can I return this book if I'm not satisfied? A: Yes, you can return this book if you're not satisfied. Check the return policy for specific guidelines.
- Q: What if my book arrives damaged? A: If your book arrives damaged, contact customer service for assistance with a replacement or refund. They will guide you through the process.
- Q: How do I contact support for this book? A: You can contact support through the retailer's customer service page. They will assist with any queries or issues.
- Q: Is this book available in digital format? A: No, this book is currently only available in paperback format. There are no digital options available at this time.
- Q: Does this book contain illustrations or images? A: No, this book primarily contains text without illustrations or images. It focuses on written content and discussions.
- Q: Who are the masters featured in this book? A: The book features advertising masters like David Ogilvy, William Bernbach, and Leo Burnett. Their insights form the core content.