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In today's informationflooded world, the scarcest resource is not ideas or even talent: it's attention. In this groundbreaking book, Thomas Davenport and John Beck argue that unless companies learn to effectively capture, manage, and keep itboth internally and out in the marketplacethey'll fall hopelessly behind.In The Attention Economy, the authors also outline four perspectives on managing attention in all areas of business:1) measuring attention2) understanding the psychobiology of attention3) using attention technologies to structure and protect attention4) adapting lessons from traditional attention industries like advertisingDrawing from exclusive global research, the authors show how a few pioneering organizations are turning attention management into a potent competitive advantage and recommend what attentiondeprived companies should do to avoid losing employees, customers, and market share. A landmark work on the twentyfirst century's new critical competency, this book is for every manager who wants to learn how to earn and spend the new currency of business.
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