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The Automatic Customer: Creating A Subscription Business In Any Industry
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The Lifeblood Of Your Business Is Repeat Customers. But Customers Can Be Fickle, Markets Shift, And Competitors Are Ruthless. So How Do You Ensure A Steady Flow Of Repeat Business? The Secretno Matter What Industry Youre Inis Finding And Keeping Automatic Customers.These Days Virtually Anything You Need Can Be Purchased Through A Subscription, With More Convenience Than Ever Before. Far Beyond Spotify, Netflix, And New York Times Subscriptions, You Can Sign Up For Weekly Or Monthly Supplies Of Everything From Groceries (Amazonfresh) To Cosmetics (Birchbox) To Razor Blades (Dollar Shave Club).According To John Warrillow, This Emerging Subscription Economy Offers Huge Opportunities To Companies That Know How To Turn Customers Into Subscribers. Automatic Customers Are The Key To Increasing Cash Flow, Igniting Growth, And Boosting The Value Of Your Company.Consider Whatsapp, The Internetbased Messaging Service That Was Purchased By Facebook For $19 Billion. While Other Services Bombarded Users With Invasive Ads In Order To Fund A Free Messaging Platform, Whatsapp Offered A Refreshingly Private Tool On A Subscription Platform, Charging Just $1 Per Year. Their Business Model Enabled The Kind Of Service That Customers Wanted And Ensured Automatic Customers For Years To Come.As Warrillow Shows, Subscriptions Arent Limited To Technology Or Media Businesses. Companies In Nearly Any Industry, From Startups To The Fortune 500, From Home Contractors To Florists, Can Build Subscriptions Into Their Business.Warrillow Provides The Essential Blueprint For Winning Automatic Customers With One Of The Nine Subscription Business Models, Including: The Membership Website Model: Companies Like The Wood Whisperer Guild, Contractorselling.Com, And Dancestudioowner.Com Offer Access To Highly Specialized, High Quality Information, Recognizing That People Will Pay For Good Content. This Model Can Work For Any Business With A Tightly Defined Niche Market And Insider Information. The Simplifier Model: Companies Like Mosquito Squad (Pest Control) And Hassle Free Homes (Home Maintenance) Take A Recurring Task Off Your Todo List. Any Business Serving Busy Consumers Can Adopt This Model Not Only To Create A Recurring Revenue Stream, But Also To Take Advantage Of The Opportunity To Crosssell Or Bundle Their Services. The Surprise Box Model: Companies Like Barkbox (Dog Treats) And Standard Cocoa (Craft Chocolate) Send Their Subscribers Curated Packages Of Goodies Each Month. If You Can Handle The Logistics Of Shipping, Giving Customers Joy In Something New Can Translate To Sales On Your Larger Ecommerce Site.This Book Also Shows You How To Master The Psychology Of Selling Subscriptions And How To Reduce Churn And Provides A Road Map For The Essential Statistics You Need To Measure The Health Of Your Subscription Business.Whether You Want To Transform Your Entire Business Into A Recurring Revenue Engine Or Just Pick Up An Extra 5 Percent Of Sales Growth, The Automatic Customer Will Be Your Secret Weapon.Table Of Contentsintroductionpart One: Subscribers Are Better Than Customerschapter 1: Thenew500Yearold Business Modelchapter 2: Why You Need Automatic Customerspart Two: The Nine Subscription Business Modelschapter 3: The Membership Website Modelchapter 4: The Allyoucaneat Library Modelchapter 5: The Private Club Modelchapter 6: The Frontoftheline Subscription Modelchapter 7: The Consumables Modelchapter 8: The Surprise Box Modelchapter 9: The Simplifier Modelchapter 10: The Network Modelchapter 11: The Peaceofmind Modelpart Three: Your Subscription Business Field Guidechapter 12: The New Mathchapter 13: The Cash Suck Vs. The Cash Spigotchapter 14: The Psychology Of Selling A Subscriptionchapter 15: Scaling Upchapter 16: Reflections
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- Q: What is the title of the book? A: The title of the book is 'The Automatic Customer: Creating a Subscription Business in Any Industry'.
- Q: Who is the author of this book? A: The author is John Warrillow.
- Q: How many pages does the book have? A: The book has two hundred twenty-four pages.
- Q: What is the binding type of the book? A: The book is available in hardcover binding.
- Q: What are the dimensions of the book? A: The dimensions of the book are six point three inches in length, zero point eight eight inches in width, and nine point three inches in height.
- Q: What genre does this book belong to? A: This book belongs to the Venture Capital genre.
- Q: How do I apply the concepts from this book? A: You can apply the concepts by implementing one of the nine subscription business models discussed in the book.
- Q: Is this book suitable for beginners in business? A: Yes, this book is suitable for beginners as it provides foundational knowledge about creating a subscription business.
- Q: What can I learn about customer retention from this book? A: You can learn strategies for reducing churn and mastering the psychology of selling subscriptions.
- Q: Are there practical examples in the book? A: Yes, the book includes real-world examples of successful subscription models across various industries.
- Q: How should I store this book to keep it in good condition? A: Store the book upright on a shelf away from direct sunlight to maintain its condition.
- Q: What if the book arrives damaged? A: If the book arrives damaged, you should contact customer support for return or exchange options.
- Q: Is there a warranty on the book? A: Books typically do not come with a warranty, but check with the retailer for their return policy.
- Q: Can I find digital versions of this book? A: Yes, digital versions of this book may be available through various online retailers.
- Q: How do I track my reading progress with this book? A: You can track your progress by marking completed chapters or using a reading app.