Title
The Automatic Customer: Creating A Subscription Business In Any Industry
Delivery time: 8-12 business days (International)
The Lifeblood Of Your Business Is Repeat Customers. But Customers Can Be Fickle, Markets Shift, And Competitors Are Ruthless. So How Do You Ensure A Steady Flow Of Repeat Business? The Secretno Matter What Industry Youre Inis Finding And Keeping Automatic Customers.These Days Virtually Anything You Need Can Be Purchased Through A Subscription, With More Convenience Than Ever Before. Far Beyond Spotify, Netflix, And New York Times Subscriptions, You Can Sign Up For Weekly Or Monthly Supplies Of Everything From Groceries (Amazonfresh) To Cosmetics (Birchbox) To Razor Blades (Dollar Shave Club).According To John Warrillow, This Emerging Subscription Economy Offers Huge Opportunities To Companies That Know How To Turn Customers Into Subscribers. Automatic Customers Are The Key To Increasing Cash Flow, Igniting Growth, And Boosting The Value Of Your Company.Consider Whatsapp, The Internetbased Messaging Service That Was Purchased By Facebook For $19 Billion. While Other Services Bombarded Users With Invasive Ads In Order To Fund A Free Messaging Platform, Whatsapp Offered A Refreshingly Private Tool On A Subscription Platform, Charging Just $1 Per Year. Their Business Model Enabled The Kind Of Service That Customers Wanted And Ensured Automatic Customers For Years To Come.As Warrillow Shows, Subscriptions Arent Limited To Technology Or Media Businesses. Companies In Nearly Any Industry, From Startups To The Fortune 500, From Home Contractors To Florists, Can Build Subscriptions Into Their Business.Warrillow Provides The Essential Blueprint For Winning Automatic Customers With One Of The Nine Subscription Business Models, Including: The Membership Website Model: Companies Like The Wood Whisperer Guild, Contractorselling.Com, And Dancestudioowner.Com Offer Access To Highly Specialized, High Quality Information, Recognizing That People Will Pay For Good Content. This Model Can Work For Any Business With A Tightly Defined Niche Market And Insider Information. The Simplifier Model: Companies Like Mosquito Squad (Pest Control) And Hassle Free Homes (Home Maintenance) Take A Recurring Task Off Your Todo List. Any Business Serving Busy Consumers Can Adopt This Model Not Only To Create A Recurring Revenue Stream, But Also To Take Advantage Of The Opportunity To Crosssell Or Bundle Their Services. The Surprise Box Model: Companies Like Barkbox (Dog Treats) And Standard Cocoa (Craft Chocolate) Send Their Subscribers Curated Packages Of Goodies Each Month. If You Can Handle The Logistics Of Shipping, Giving Customers Joy In Something New Can Translate To Sales On Your Larger Ecommerce Site.This Book Also Shows You How To Master The Psychology Of Selling Subscriptions And How To Reduce Churn And Provides A Road Map For The Essential Statistics You Need To Measure The Health Of Your Subscription Business.Whether You Want To Transform Your Entire Business Into A Recurring Revenue Engine Or Just Pick Up An Extra 5 Percent Of Sales Growth, The Automatic Customer Will Be Your Secret Weapon.Table Of Contentsintroductionpart One: Subscribers Are Better Than Customerschapter 1: Thenew500Yearold Business Modelchapter 2: Why You Need Automatic Customerspart Two: The Nine Subscription Business Modelschapter 3: The Membership Website Modelchapter 4: The Allyoucaneat Library Modelchapter 5: The Private Club Modelchapter 6: The Frontoftheline Subscription Modelchapter 7: The Consumables Modelchapter 8: The Surprise Box Modelchapter 9: The Simplifier Modelchapter 10: The Network Modelchapter 11: The Peaceofmind Modelpart Three: Your Subscription Business Field Guidechapter 12: The New Mathchapter 13: The Cash Suck Vs. The Cash Spigotchapter 14: The Psychology Of Selling A Subscriptionchapter 15: Scaling Upchapter 16: Reflections
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Frequently Asked Questions
- Q: What is the main topic of 'The Automatic Customer'? A: The book focuses on creating a subscription-based business model across various industries, emphasizing the importance of retaining customers for sustained revenue.
- Q: Who is the author of 'The Automatic Customer'? A: The author is John Warrillow, who specializes in business models and customer retention strategies.
- Q: What are the key benefits of adopting a subscription model? A: Adopting a subscription model can lead to increased cash flow, customer loyalty, and higher company valuation by ensuring a consistent revenue stream.
- Q: How many subscription business models are discussed in the book? A: The book outlines nine different subscription business models that can be applied in various industries.
- Q: Is 'The Automatic Customer' suitable for all types of businesses? A: Yes, the concepts presented are applicable to a wide range of businesses, from startups to established companies across different sectors.
- Q: When was 'The Automatic Customer' published? A: The book was published on February 5, 2015.
- Q: What is the page count of 'The Automatic Customer'? A: The book contains 224 pages.
- Q: What format is 'The Automatic Customer' available in? A: It is available in hardcover format.
- Q: What insights does the book provide on reducing customer churn? A: The book offers strategies and psychological insights on how to effectively sell subscriptions and maintain customer engagement to minimize churn.
- Q: Can I apply the principles from 'The Automatic Customer' to online businesses? A: Absolutely, the book provides a roadmap that is particularly beneficial for online businesses looking to implement subscription models.