The Balanced Scorecard: Translating Strategy Into Action,New
The Balanced Scorecard: Translating Strategy Into Action,New
The Balanced Scorecard: Translating Strategy Into Action,New
The Balanced Scorecard: Translating Strategy Into Action,New
The Balanced Scorecard: Translating Strategy Into Action,New

The Balanced Scorecard: Translating Strategy Into Action,New

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SKU: DADAX0875846513
Brand: Harvard Business Review Press
Regular price$23.46
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The Balanced Scorecard Translates A Company'S Vision And Strategy Into A Coherent Set Of Performance Measures. The Four Perspectives Of The Scorecardfinancial Measures, Customer Knowledge, Internal Business Processes, And Learning And Growthoffer A Balance Between Shortterm And Longterm Objectives, Between Outcomes Desired And Performance Drivers Of Those Outcomes, And Between Hard Objective Measures And Softer, More Subjective Measures. In The First Part, Kaplan And Norton Provide The Theoretical Foundations For The Balanced Scorecard; In The Second Part, They Describe The Steps Organizations Must Take To Build Their Own Scorecards; And, Finally, They Discuss How The Balanced Scorecard Can Be Used As A Driver Of Change.

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