Title
The Beatles And Mcluhan: Understanding The Electric Age,Used
Delivery time: 8-12 business days (International)
In the 1960s, The Beatles would address like no other musical act a radical shift in the cultural mindset of the late twentieth century. Through tools of electric technology, this shift encompassed the decline of visual modes of perception and the emergence of a wayofknowing based increasingly on sound. In this respect, the musical works of The Beatles would come to resonate with and ultimately reflect Marshall McLuhans ideas on the transition into a culture of allatonceness: a simultaneous world in which immersion in vibrant global community increasingly trumps the fixed viewpoint of the individual.By engaging with recording technologies in a way that no popular act had before, The Beatles opened up for exploration the acoustical space precipitated by this shift. In The Beatles and McLuhan: Understanding the Electric Age, scholar and musician Thomas MacFarlane examines how the incorporation of electric technology in The Beatles art would enhance their musical impact. MacFarlane surveys the relationship between McLuhan's ideas on the nature and effects of electric technology and The Beatles own engagement of that technology; offers analyses of key works from The Beatles' studio years, with particular attention paid to the presence of cultural metaphors embedded in the medium of multitrack recording; and collates these data to offer stunning conclusions about The Beatles creative process in the recording studio and its cultural implications. This work also features the first published transcriptions ever of the complete filmed conversation between John Lennon and Marshall McLuhan on their respective ideas, as well as an interview between MacFarlane and McLuhans son and executor, Michael McLuhan, on his fathers and the Beatles legacy.The Beatles and McLuhan will interest scholars and students of music and music history, recording technology, media studies, communications, and popular culture.
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Shipping & Returns
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We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
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We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
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