The Beautiful Language Of My Century: Reinventing The Language Of Contestation In Postwar France, 19451968 (October Books (Pap

The Beautiful Language Of My Century: Reinventing The Language Of Contestation In Postwar France, 19451968 (October Books (Pap

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How Culture Became A Field Of Struggle Over Meaning In France: The Appropriation Of Elements From Advertising, Journalism, And Other Sources To Serve Political Ends In Art, Film, And The Activities Of The French Left, Culminating In The Upheavals Of May 1968.In Postwar France, The Aesthetics Of Appropriation And Collage Gave Cultural Form To A Struggle Over Meaning. A New Wave Of Avantgarde Experimentation Usedor Stole, Plagiarized, And Expropriatedelements From Advertising, Journalism, Literature, Art, And Other Sources Of Common Discourse (The Ironically Named Beautiful Language Of This Book'S Title, Itself An Appropriation From Guy Debord'S Collaged Mmoires). Redeployed, Often In Startling Or Pointed Juxtapositions, These Elements Took On Newly Oppositional Meanings. A Famous Photograph Taken Inside The Occupied Sorbonne In May 1968, For Example, Shows A Massive Academic Painting Altered By A Clever Cartoonish Speech Bubble That Transforms The Painting Into A Parody Of Itself And Memorializes An Event Very Different From The One Captured By The Original Artist. The Beautiful Language Of My Century Describes The Various Forms Of Critical Culture That Culminated In The Events Of May 1968, And Investigates The Ways Those Forms Have Come Down To Us Today.Mcdonough Explores The Montage Practice Developed By Guy Debord And His Situationist Colleagues Under The Name Of Dtournement And Its Expression In The Later Fifties As A Form Of Cultural Theft. He Addresses The Influence Of Colonialism On These Practices, Examining A 1961 Exhibit Of Torn Posters Of The Algerian War (La France Dchire), Godard'S Early Film Le Petit Soldat, And Christo'S Project For A Temporary Wall Of Steel Drums. He Discusses The French Left'S Adoption In The Midsixties Of The End Of Art As A Theoretical Position And Describes The Leftist Idea Of The Fte As A Rabelaisian And Revolutionary Upwelling Of Everything That Is Low. This Influential Conception, Inspired Equally By The American Urban Revolts Of The Sixties And The Writings Of Theorists Marcel Mauss And Georges Bataille, Coalesced Into A New Image Of Revolution, A New Model Of Contestation, In The Events Of May 1968When The Struggle Over Language And Culture Merged With A Broader Resistance To Capitalist Modernization.

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Frequently Asked Questions

  • Q: What is 'The Beautiful Language of My Century' about? A: This book explores how culture became a battleground for meaning in postwar France, focusing on the appropriation of various elements from advertising, journalism, and art to serve political purposes, culminating in the events of May 1968.
  • Q: Who is the author of this book? A: The author of 'The Beautiful Language of My Century' is Tom McDonough.
  • Q: What is the publication date of this book? A: The book was published on February 25, 2011.
  • Q: What is the binding type of this book? A: This edition of the book is available in paperback binding.
  • Q: How many pages does 'The Beautiful Language of My Century' have? A: The book contains 273 pages.
  • Q: Is this book suitable for academic study? A: Yes, this book is suitable for academic study, particularly for those interested in cultural history, political movements, and the arts in postwar France.
  • Q: What themes are explored in this book? A: The book explores themes of cultural appropriation, political contestation, avant-garde experimentation, and the impact of colonialism on artistic practices.
  • Q: Does this book include illustrations? A: Yes, this edition is illustrated, which enhances the discussion of visual cultural forms.
  • Q: What is the main argument presented by the author? A: The main argument is that the aesthetics of appropriation and collage were pivotal in shaping a cultural struggle for meaning in France during the postwar period.
  • Q: Can this book provide insights into the events of May 1968? A: Yes, the book provides critical insights into the cultural and political dynamics that led to the upheavals of May 1968, making it a valuable resource for understanding this historic period.