The Behavioral Economics of Brand Choice,Used

The Behavioral Economics of Brand Choice,Used

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This text presents a cutting edge approach to the analysis of brand choice, relevant to marketing practice and social science. This analysis reveals the causes of consumer choice that underlie brand selection; the role of price and nonprice elements of marketing; a new way of describing the structure of markets and analyzing consumer behaviour.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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