The Better Mousetrap: Brand Invention in a Media Democracy,Used
The Better Mousetrap: Brand Invention in a Media Democracy,Used
The Better Mousetrap: Brand Invention in a Media Democracy,Used

The Better Mousetrap: Brand Invention in a Media Democracy,Used

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SKU: SONG0749466219
UPC: 9780749466213
Brand: Kogan Page
Condition: Used
Regular price$23.72
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Advertising can be great. Great advertising, that is. Brands live or die on the power of their advertising and the advertiser's role is to build better mousetraps. But why do we love certain brands and passionately or indifferently reject the rest? What do our brands say about us? And why do we feel so compelled to use digital brands to say even more? Advertising has always been the hard sell and subtle hustle that piques our interest and gets us thinking I WANT that, but in a world that now moves with binary speed, the Brand Game is taking evernew and remarkable turns in its pursuit of better and faster mice.A provocative and insightful look at the chase, The Better Mousetraplifts the lid on the brand and advertising strategies of leading companies who, in a world redefined by digital media, are setting the best traps for these ever quicker mice.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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