Title
The Big Payback: The History of the Business of HipHop,Used
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The Big Payback takes us from the first $15 made by a "rapping DJ" in 1970s New York to the recent multimilliondollar sales of the Phat Farm and RocaWear clothing companies in 2004 and 2007. On this fourdecadelong journey from the studios where the first rap records were made to the boardrooms where the big deals were inked, The Big Payback tallies the list of who lost and who won. Read the secret histories of the early longshot successes of Sugar Hill Records and Grandmaster Flash, Run DMCs crossover breakthrough on MTV, the marketing of gangsta rap, and the rise of artist/ entrepreneurs like JayZ and Sean "Diddy" Combs.300 industry veteranswellknown giants like Rick Rubin and Russell Simmons, the founders of Def Jam, and key insiders like Gerald Levin, the embattled former Time Warner chiefgave their stories to renowned hiphop journalist Dan Charnas, who provides a compelling, neverbefore seen, mythdebunking view into the victories, defeats, corporate clashes, and street battles along the 40year road to hiphops dominance.Watch a Video
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- Q: How many pages does the book have? A: This book has six hundred seventy-two pages. It offers an in-depth exploration of the history of hip-hop.
- Q: What are the dimensions of 'The Big Payback'? A: The dimensions are six point five inches in length, two point twenty-five inches in width, and nine point twenty-five inches in height. This size makes it easy to handle and read.
- Q: What type of binding does the book use? A: This book features a hardcover binding. This ensures durability and longevity for frequent readers.
- Q: Who is the author of 'The Big Payback'? A: The author is Dan Charnas, a renowned hip-hop journalist. His insights provide a rich narrative on the hip-hop industry.
- Q: What genre does this book belong to? A: This book is categorized under Business. It specifically focuses on the business aspects of the hip-hop industry.
- Q: Is this book suitable for beginners in hip-hop history? A: Yes, this book is suitable for beginners. It provides clear insights and covers the evolution of hip-hop from its roots.
- Q: How do I read this book effectively? A: To read this book effectively, you can start from the introduction and follow the chronological order of events. This helps in understanding the progression of hip-hop.
- Q: Is this book appropriate for young readers? A: No, this book is not specifically designed for young readers. It discusses mature themes and business aspects of hip-hop.
- Q: Can this book be used for academic purposes? A: Yes, this book can be used for academic purposes. It provides extensive research and insights that are valuable for studies in music business.
- Q: How should I store this hardcover book? A: Store this hardcover book in a cool, dry place. Keeping it upright on a shelf will help maintain its shape and condition.
- Q: What is the best way to clean this book? A: The best way to clean this book is to use a soft, dry cloth. Avoid using water or cleaning solutions to prevent damage.
- Q: What if the book arrives damaged? A: If the book arrives damaged, you should contact the retailer for a return or exchange. Most retailers have policies in place for such situations.
- Q: Is there a warranty for this book? A: No, there is typically no warranty for books. However, returns and exchanges may be available based on the seller's policy.
- Q: What themes does 'The Big Payback' explore? A: This book explores themes such as success and failure in the hip-hop industry, corporate influence, and the evolution of rap music. It provides a comprehensive overview of these themes.
- Q: How does this book compare to other hip-hop books? A: This book stands out for its detailed business perspective on hip-hop. Unlike other books, it focuses on the financial and corporate aspects of the industry.
- Q: Are there any notable interviews in the book? A: Yes, the book includes interviews with industry veterans like Rick Rubin and Russell Simmons. These insights add depth to the narrative.