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The Big Secret for the Small Investor: The Shortest Route to LongTerm Investment Success,Used
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From the New York Times bestselling author ofThe Little Book that Beats the MarketWhen it comes to investing in the stock market, investors have plenty of options:1. They can do it themselves. Trillions of dollars are invested this way. (Of course, the only problem here is that most people have no idea how to analyze and choose individual stocks, how to construct a stock portfolio, when to buy and sell, and most have no idea how much to invest in the first place.)2. They can give money to professionals to invest. Trillions of dollars are invested this way.(Unfortunately, most professionals actually underperform the market averages over time. In fact, itmay be even harder to pick good professional managers than it is to pick good individual stocks.)3. They can invest in traditional index funds. Trillions of dollars are also invested this way. (Theproblem is that investing this way is seriously flawedand almost a guarantee of subpar investmentreturns over time.)4. They can listen to The Big Secret for the Small Investor and do something else. Not much is investedthis way. YetLet top hedgefund manager and New York Times bestselling author Joel Greenblatt take youon a journey that will reveal the Big Secret for both individual and professional investors. Findout how anyone can beat the market, the index funds, and the experts by following a newapproach that relies on the principles of value investing, common sense, and quantitative discipline.Along the way, learn where value comes from, how markets work, and what reallyhappens on Wall Street. By journeys end, small investors (and even notsosmall investors) willhave found their way to some excellent new investment choices.
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