The Birth Of Korean Cool: How One Nation Is Conquering The World Through Pop Culture,New

The Birth Of Korean Cool: How One Nation Is Conquering The World Through Pop Culture,New

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A FRESH, FUNNY, UPCLOSE LOOK AT HOW SOUTH KOREA REMADE ITSELF AS THE WORLD'S POP CULTURE POWERHOUSE OF THE TWENTYFIRST CENTURYBy now, everyone in the world knows the song 'Gangnam Style' and Psy, an instantly recognizable star. But the song's international popularity is no passing fad. 'Gangnam Style' is only one tool in South Korea's extraordinarily elaborate and effective strategy to become a major world superpower by first becoming the world's number one pop culture exporter.As a child, Euny Hong moved from America to the Gangnam neighbourhood in Seoul. She was a witness to the most accelerated part of South Korea's economic development, during which time it leapfrogged from thirdworld military dictatorship to firstworld liberal democracy on the cutting edge of global technology.Euny Hong recounts how South Korea vaulted itself into the twentyfirst century, becoming a global leader in business, technology, education, and pop culture. Featuring lively, indepth reporting and numerous interviews with Koreans working in all areas of government and society, The Birth of Korean Cool reveals how a really uncool country became cool, and how a nation that once banned miniskirts, long hair on men, and rock n' roll could come to mass produce boy bands, soap operas, and the world's most important smart phone.

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We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.

Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

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Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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Frequently Asked Questions

  • Q: What is the main focus of 'The Birth of Korean Cool'? A: The book explores how South Korea transformed itself into a global pop culture powerhouse, detailing its journey from a military dictatorship to a leader in business, technology, and entertainment.
  • Q: Who is the author of 'The Birth of Korean Cool'? A: The author is Euny Hong, who shares her personal experiences growing up in South Korea and provides insights into the country's cultural evolution.
  • Q: What is the publication date of this book? A: The book was published on August 5, 2014.
  • Q: How many pages does 'The Birth of Korean Cool' have? A: The book contains 288 pages.
  • Q: What is the binding type of this book? A: The book is available in paperback binding.
  • Q: Is 'The Birth of Korean Cool' suitable for readers interested in Asian culture? A: Yes, the book is categorized under Asia and provides valuable insights into South Korean culture and its global impact.
  • Q: Does the book contain personal anecdotes? A: Yes, Euny Hong shares personal stories and interviews with various Koreans, making the narrative engaging and relatable.
  • Q: What themes are explored in the book? A: The book explores themes of cultural transformation, globalization, and the impact of pop culture on national identity.
  • Q: Can this book be useful for understanding current South Korean trends? A: Yes, it provides context for understanding the roots of contemporary South Korean pop culture phenomena.
  • Q: Is 'The Birth of Korean Cool' a good choice for academic purposes? A: It can be a useful resource for academic studies related to cultural studies, globalization, and Asian studies, but it is primarily written for a general audience.