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Product Description Alexander Brem presents a comprehensive overview of the theoretical background and recent models in the context of innovation and entrepreneurship. Based on a processoriented innovationentrepreneurship framework, the author investigates the integration of market pull and technology push activities in the innovation process. From the Back Cover It is commonly accepted that innovation and entrepreneurship are essential ingredients for a companys longterm success. However, both fields have been treated within different scientific disciplines for many years. Alexander Brem presents a comprehensive overview of the theoretical background and recent models in the context of innovation and entrepreneurship. Based on a processoriented innovationentrepreneurship framework, the author investigates the integration of market pull and technology push activities in the innovation process. He introduces a model of innovation management in emerging technology ventures, researches genderrelated differences in founding intentions, and discusses the timetomarket dilemma as well as the role of serial entrepreneurs in the business foundation process. Thus, the complete cycle from the early phases of innovation to serial entrepreneurship is covered. About the Author Dr. Alexander Brem promovierte bei Prof. Dr. KaiIngo Voigt am Lehrstuhl fr Industriebetriebslehre der Universitt ErlangenNrnberg. Er ist Grnder und Geschftsfhrer der VEND consulting GmbH, Nrnberg.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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