The Brain Sell: When Science Meets Shopping

The Brain Sell: When Science Meets Shopping

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Informed, illuminating, stimulating; you cannot afford to miss The Brain Sell!Science has made the leap from the lab to come to a store near you and the effects on us are phenomenal. Corporations in hypercompetition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume.From bargains in the Big Apple to the bustling bazaars of Istanbul, from instore to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the 'persuasion industry' to reveal the powerful tools and techniques, technologies and psychologies seeking to stimulate us all to buy more often without us consciously realizing it.A revelatory inside story, The Brain Sell is a tale of engineered behaviors and 'atomospherics'; of subliminal messaging; and of TVs that sometimes watch us while we're watching them.During his journey, Lewis explores fascinating questions such as: Why should a particular font used to describe soup make it taste better? Why do some retailers actively encourage shoppers to haggle? How do the tools and techniques of 'the brain sell' influence shopper behavior, and what can you as a retailer or marketer learn from them? How concerned should you as a consumer be about these tools and techniques, and what can you do to protect yourself from them?

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Shipping & Returns

Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.

Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

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Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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Frequently Asked Questions

  • Q: What is the main topic of 'The Brain Sell: When Science Meets Shopping'? A: 'The Brain Sell' explores how neuroscience influences consumer behavior and shopping habits, revealing the strategies used by retailers to persuade customers.
  • Q: Who is the author of 'The Brain Sell'? A: The book is authored by Dr. David Lewis, a neuromarketing pioneer.
  • Q: What is the condition of the used book? A: The book is categorized as 'Used Book in Good Condition'.
  • Q: How many pages does 'The Brain Sell' contain? A: 'The Brain Sell' contains 228 pages.
  • Q: What type of binding does this book have? A: This book is available in paperback binding.
  • Q: When was 'The Brain Sell' published? A: 'The Brain Sell' was published on September 26, 2013.
  • Q: What topics are covered in the book's exploration of consumer behavior? A: The book discusses topics such as subliminal messaging, the psychology behind shopping, and how certain factors like font choices can influence perceptions.
  • Q: Is 'The Brain Sell' suitable for marketers and retailers? A: Yes, the book provides insights that can help marketers and retailers understand consumer behavior and improve sales strategies.
  • Q: What genre does 'The Brain Sell' fall under? A: 'The Brain Sell' falls under the genre of Consumer Behavior.
  • Q: Can the insights in this book help consumers protect themselves from marketing tactics? A: Yes, the book discusses the tools and techniques used in marketing, enabling consumers to be more aware and protective against persuasive tactics.