Title
The Brain Sell: When Science Meets Shopping
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Informed, illuminating, stimulating; you cannot afford to miss The Brain Sell!Science has made the leap from the lab to come to a store near you and the effects on us are phenomenal. Corporations in hypercompetition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume.From bargains in the Big Apple to the bustling bazaars of Istanbul, from instore to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the 'persuasion industry' to reveal the powerful tools and techniques, technologies and psychologies seeking to stimulate us all to buy more often without us consciously realizing it.A revelatory inside story, The Brain Sell is a tale of engineered behaviors and 'atomospherics'; of subliminal messaging; and of TVs that sometimes watch us while we're watching them.During his journey, Lewis explores fascinating questions such as: Why should a particular font used to describe soup make it taste better? Why do some retailers actively encourage shoppers to haggle? How do the tools and techniques of 'the brain sell' influence shopper behavior, and what can you as a retailer or marketer learn from them? How concerned should you as a consumer be about these tools and techniques, and what can you do to protect yourself from them?
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does this book have? A: This book has two hundred twenty-eight pages. This length allows for an in-depth exploration of consumer behavior and neuromarketing.
- Q: What is the binding type of this book? A: The binding type is paperback. This makes the book flexible and easy to handle, ideal for casual reading.
- Q: What are the dimensions of this book? A: The dimensions of this book are six inches by one inch by nine point twenty-five inches. These measurements make it convenient for carrying and storage.
- Q: What is the writing style of the author? A: The author, Dr. David Lewis, employs an informative and engaging writing style. This approach makes complex concepts in consumer behavior accessible and interesting.
- Q: Is this book suitable for beginners in marketing? A: Yes, this book is suitable for beginners in marketing. It provides foundational insights into neuromarketing and consumer behavior.
- Q: Can this book be read by young adults? A: Yes, young adults can read this book. Its themes are relevant to anyone interested in shopping psychology and marketing strategies.
- Q: How should I store this book? A: Store this book in a cool, dry place away from direct sunlight. Proper storage will help preserve its condition over time.
- Q: How do I care for this paperback book? A: To care for this paperback book, avoid exposing it to moisture and keep it away from extreme temperatures. This will help maintain its quality.
- Q: What if the book arrives damaged? A: If the book arrives damaged, you can request a return or exchange. Be sure to contact customer service promptly for assistance.
- Q: Is there a return policy for this book? A: Yes, there is a return policy for this book. Check the retailer's website for specific details about the return process.
- Q: What topics are covered in this book? A: This book covers various topics related to consumer behavior and neuromarketing. Key themes include psychological triggers and shopping influences.
- Q: Who is the target audience for this book? A: The target audience includes marketers, retailers, and anyone interested in understanding consumer behavior. It appeals to both professionals and casual readers.
- Q: Does this book discuss digital marketing? A: Yes, this book discusses aspects of digital marketing. It explores how online shopping experiences influence consumer decisions.
- Q: What can retailers learn from this book? A: Retailers can learn about psychological triggers that influence shopping behavior. The insights provided can help enhance marketing strategies.
- Q: Is this book informative for everyday consumers? A: Yes, it is informative for everyday consumers. Readers can gain awareness of marketing tactics and make more informed shopping choices.