Title
The Brand Gap: How To Bridge The Distance Between Business Strategy And Design
Delivery time: 8-12 business days (International)
The Brand Gap Is The First Book To Present A Unified Theory Of Brandbuilding. Whereas Most Books On Branding Are Weighted Toward Either A Strategic Or Creative Approach, This Book Shows How Both Ways Of Thinking Can Unite To Produce A ?Charismatic Brand?A Brand That Customers Feel Is Essential To Their Lives. In An Entertaining Twohour Read You?Ll Learn:? The New Definition Of Brand? The Five Essential Disciplines Of Brandbuilding? How Branding Is Changing The Dynamics Of Competition? The Three Most Powerful Questions To Ask About Any Brand? Why Collaboration Is The Key To Brandbuilding? How Design Determines A Customer?S Experience? How To Test Brand Concepts Quickly And Cheaply? The Importance Of Managing Brands From The Inside? 220Word Brand Glossaryfrom The Back Cover:Not Since Mcluhan?S The Medium Is The Message Has A Book Compressed So Many Ideas Into So Few Pages. Using The Visual Language Of The Boardroom, Neumeier Presents The First Unified Theory Of Brandinga Set Of Five Disciplines To Help Companies Bridge The Gap Between Brand Strategy And Customer Experience. Those With A Grasp Of Branding Will Be Inspired By The New Perspectives They Find Here, And Those Who Would Like To Understand It Better Will Suddenly ?Get It.? This Deceptively Simple Book Offers Everyone In The Company Access To ?The Most Powerful Business Tool Since The Spreadsheet.?
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
efficient waste management in our value chain.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.