Title
The Brand Gap: How To Bridge The Distance Between Business Strategy And Design
Processing time: 1-3 days
US Orders Ships in: 3-5 days
International Orders Ships in: 8-12 days
Return Policy: 15-days return on defective items
Payment Option
The Brand Gap Is The First Book To Present A Unified Theory Of Brandbuilding. Whereas Most Books On Branding Are Weighted Toward Either A Strategic Or Creative Approach, This Book Shows How Both Ways Of Thinking Can Unite To Produce A ?Charismatic Brand?A Brand That Customers Feel Is Essential To Their Lives. In An Entertaining Twohour Read You?Ll Learn:? The New Definition Of Brand? The Five Essential Disciplines Of Brandbuilding? How Branding Is Changing The Dynamics Of Competition? The Three Most Powerful Questions To Ask About Any Brand? Why Collaboration Is The Key To Brandbuilding? How Design Determines A Customer?S Experience? How To Test Brand Concepts Quickly And Cheaply? The Importance Of Managing Brands From The Inside? 220Word Brand Glossaryfrom The Back Cover:Not Since Mcluhan?S The Medium Is The Message Has A Book Compressed So Many Ideas Into So Few Pages. Using The Visual Language Of The Boardroom, Neumeier Presents The First Unified Theory Of Brandinga Set Of Five Disciplines To Help Companies Bridge The Gap Between Brand Strategy And Customer Experience. Those With A Grasp Of Branding Will Be Inspired By The New Perspectives They Find Here, And Those Who Would Like To Understand It Better Will Suddenly ?Get It.? This Deceptively Simple Book Offers Everyone In The Company Access To ?The Most Powerful Business Tool Since The Spreadsheet.?
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does this book have? A: This book has two hundred eight pages. It provides a concise exploration of branding concepts.
- Q: What are the dimensions of this book? A: The book measures five point twenty-five inches in length, zero point forty-five inches in width, and eight inches in height. These dimensions make it easy to handle and read.
- Q: What type of binding does this book have? A: This book features a paperback binding. This makes it lightweight and easy to carry around.
- Q: Who is the author of 'The Brand Gap'? A: The author of 'The Brand Gap' is Marty Neumeier. He is known for his expertise in branding and design.
- Q: What category does this book fall under? A: This book falls under the category of Company Profiles. It is designed for those interested in branding strategies.
- Q: Is this book suitable for beginners in branding? A: Yes, this book is suitable for beginners. It presents complex branding ideas in an accessible manner.
- Q: How can I apply the concepts from this book? A: You can apply the concepts by integrating the five essential disciplines of brand-building into your business strategy. The book provides actionable insights.
- Q: Is there a glossary included in the book? A: Yes, the book includes a two hundred twenty-word brand glossary. This helps clarify branding terminology for readers.
- Q: Can this book help with brand management? A: Yes, it teaches how to manage brands effectively from the inside. This is crucial for long-term brand success.
- Q: What should I do if I receive a damaged book? A: If you receive a damaged book, contact the retailer for a return or exchange. Most retailers have a customer support policy for such issues.
- Q: Is there a return policy for this book? A: Most retailers offer a return policy for books. Check with the specific retailer where you purchased the book for details.
- Q: What if I have questions about the book's content? A: If you have questions about the book's content, consider reaching out to online forums or book clubs focused on branding.
- Q: How should I store this book to keep it in good condition? A: Store this book in a cool, dry place, away from direct sunlight. This will help preserve its quality.
- Q: Is this book appropriate for professional development? A: Yes, this book is excellent for professional development in branding and design. It provides valuable insights for business professionals.
- Q: Does this book cover modern branding challenges? A: Yes, it discusses how branding is changing the dynamics of competition. This is relevant for today's business environment.
- Q: What is the main theme of 'The Brand Gap'? A: The main theme is bridging the gap between business strategy and design. It emphasizes the importance of collaboration in branding.