
Title

The Brand Gap: How to Bridge the Distance Between Business Strategy and Design,Used
Delivery time: 8-12 business days (International)
Not since McLuhan's THE MEDIUM IS THE MESSAGE has a book compressed so many ideas into so few pages. Using the visual language of the boardroom, Neumeier presents the first unified theory of branding a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly 'get it.' This deceptively simple book offers everyone in the company access to 'the most powerful business tool since the spreadsheet.''Finally, a book that cuts to the heart of what brand is all about connecting the rational and the emotional, the theoretical and the practical, the logical and the magical to create a sustainable competitive advantage. Everyone in the company should read this book, not just the three people with 'brand' in their titles.' Susan Rockrise, Worldwide Creative Director, Intel'A pleasure to read. THE BRAND GAP consistently provides deep, practical insights in a light, visual way. Discover the power of imagery and the role of research in building a heavyduty brand without the heavyduty reading.' David Aaker, Author of 'Brand Leadership' and 'Building Strong Brands''Neumeier stands out among brandsavvy professionals. His experience as a designer, writer, and strategist lends realism to his five disciplines of brandbuilding. Anyone who needs a deeper understanding of the creation, management, and evolution of brands should grab this book with both hands and start reading.' Patrick Fricke, Manager of Print and New Media Design, Kodak'This is not just another book on brand. This is the only book you'll need to read in business, engineering, and design school.' Clement Mok, Design enterprenuer/President of AIGA'THE BRAND GAP is an original. It describes the full range of creative interdependencies that need to be managed in concert, but in a language so plain, crisp, and simple that you suddenly 'see' the concept of brandand can act boldly on it.' Peter Van Naarden, Director of Global Brand for HewlettPackard Co.'THE BRAND GAP couldn't be more timely. Just when we're at our most skeptical about corporate motives, along comes a book that shows how to evaluate and develop a brand in a straightforward and honest manner.' David Stuart, Brand Designer and CoFounder of The Partners, London'This is an important work, with just the right level of accessibility. Despite our overexposure to brand theory these days, THE BRAND GAP is the first book that seems fresh and relevant.' Richard Grefe, Executive Director, The American Institute of Graphic Arts'A wellmanaged brand is the lifeblood of any successful companyand Neumeier shows us exactly how to do it. Read this book before your competitors do!' Tom Kelley, General Manager of Ideo/Author of 'The Art of Innovation'
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⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.
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Frequently Asked Questions
- Q: What is the main focus of 'The Brand Gap'? A: 'The Brand Gap' focuses on bridging the distance between business strategy and design by presenting a unified theory of branding through five essential disciplines.
- Q: Who is the author of 'The Brand Gap'? A: The author of 'The Brand Gap' is Marty Neumeier, a recognized expert in branding, design, and strategy.
- Q: What can readers expect to learn from this book? A: Readers can expect to learn practical insights into branding, including how to connect rational and emotional aspects of a brand to create a competitive advantage.
- Q: Is 'The Brand Gap' suitable for beginners in branding? A: Yes, 'The Brand Gap' is written in an accessible manner, making it suitable for both beginners and those with a background in branding.
- Q: What type of binding does 'The Brand Gap' have? A: 'The Brand Gap' is available in paperback binding, making it easy to handle and read.
- Q: How many pages does 'The Brand Gap' contain? A: 'The Brand Gap' contains 178 pages of content focused on branding strategies and insights.
- Q: What is the publication date of 'The Brand Gap'? A: 'The Brand Gap' was published on January 1, 2003.
- Q: What condition is the book in if listed as 'Used Book in Good Condition'? A: If listed as 'Used Book in Good Condition', it indicates that the book has been previously owned but remains in a satisfactory state for reading.
- Q: Are there any notable endorsements for 'The Brand Gap'? A: Yes, 'The Brand Gap' has received endorsements from industry professionals like Susan Rockrise and David Aaker, highlighting its practical insights and accessibility.
- Q: What category does 'The Brand Gap' fall into? A: 'The Brand Gap' falls into the Advertising category, making it relevant for those interested in branding and marketing.