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The Brompton: Engineering For Change,New
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The story of how Brompton, the iconic folding bicycle that you can take anywhereand that can take you anywheregrew from a small cult bike company to a multimilliondollar businessLightweight, compact, distinctively styled, and now, electric: The Brompton isn't the only folding bicycleor even the first. But everyone who has been on one will enthusiastically testify to its marvelous design (virtually unchanged over decades) and the particular joy of riding it.Will ButlerAdams, CEO of Brompton Bicycles, has been at the company for twenty years. Initially, he worked as an engineer for Andrew Ritchie, the bike's brilliant inventor and the business's founder, before taking the helm in 2008. ButlerAdams's heartfelt mission is to grow and promote sustainable urban transportation and to improve citydwellers' lives everywhere.Under his leadership, Brompton has grown from making a few hundred bikes a year to over 90,000, with revenue of $130 million. But progress hasn't always been easy: There have been boardroom struggles, supplychain problems, and conflicts with founder Andrew Ritchie. In The Brompton, ButlerAdams brings to life what it means to grow a company to global scale. He also tells the stories of the people who make the Brompton and the people who ride it. And he explains how customers all around the world fell in love with a brand that never set out to be a brand.
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
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