Title
The Brutal Truth About Asian Branding: And How to Break the Vicious Cycle,Used
Delivery time: 8-12 business days (International)
This is one of the most thoughtful books on branding I've come across. Most such books are either quicklycrafted 'howto' books or academic tomes overburdened with references. This book is thoughtful because it raises questions which deal with the 'why' rather than just 'how' of branding. The reference to brutal truth as the truth which will set us freeto examine ourselves without selfillusionsis liberating. The notion that Asia has many good, but no great brands, is also not a putdown but a clarion call for Asian CEOs to rise to the challenge and create lasting, meaningful, committed brands.'Ho Kwon Ping, Chairman/CEO; Banyan Tree and Board of Trustees, SMU; 2010 recipient of the 'Lifetime Achievement Award' by the American Creativity Association'A cold shower to wake people up. Joe Baladi's Brand Blueprint is a great tool for anyone involved in Sovereign Relationship Marketing or brand building anywhere.'Timothy Love, Vice Chairman; Chief Executive Officer, Omnicom APIMA'There are many books about branding but few address Asian companies directly. Joe Baladi has been one of the loudest voices to advocate strong branding practices to Asian companies determined to outperform their competitors. The Brutal Truth About Asian Branding is a timely book that all Asian CEOs with global aspirations should read.'Richard Eu, Group CEO, Eu Yan Sang International'The Brutal Truth About Asian Branding is the first book that connects branding frameworks to the realities of operating in Asia. It offers a very straightforward perspective on the challenges Asian CEOs face as they build their businesses and their brands, and perhaps the most compelling part of the book is the passionate plea for how Asian CEOs should be thinking different about branding. In true Baladi style, it is straight from the heart.'Maarten Kelder, Managing Partner (Asia), Monitor Group'A very interesting and valuable perspective on Asian branding... one that decision makers in the region should read and embrace. Well done Joe!'Ron Sim, Founder & CEO, OSIM International'Brands mean Business, anywhere in the world! The focus on Asia, at this time, is natural since the developing nations of the region did so much to help the world recover from the global 2008 economic crisis. Baladi's text is timely; it is thoughtful and thoughtprovoking; putting people and brands center stage with practical insights borne of his breadth of personal experience at the frontline.'Chris D. Beaumont, Professor, Tokyo University, Global Centre of Excellence; Director, North Asia, Results International'The brutal truth is that Joe Baladi is right. Asian CEOs must learn the brand skills used so successfully in the rest of the world. It will take a big change in mentality, but the rewards will be vast. This book is a great start to that revolution.'Michael Newman, Author, 22 Irrefutable Laws of Advertising
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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