Title
The Business and Practice of Coaching: Finding Your Niche, Making Money, & Attracting Ideal Clients,New
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Building a thriving coaching business is a challenge. An estimated 30,000 coaches have entered the coaching profession during the past five years. Unfortunately, the majority report they are unable to earn a living wage from their coaching services. Competition is high, and the knowledge of how to succeed in the business is often lacking. To survive today, coaches must match their enthusiasm with strong business and marketing expertise. Lynn Grodzki and Wendy Allen are veteran business coaches who understand how to strategically approach the business and the practice of coaching as well as how to mentor new coaches entering the profession. The Business and Practice of Coaching is the first text to combine a coaching approach (stepbystep exercises, direct suggestions, insider's tips, and motivational plans) with solid business information and ideas in order to give new and experienced coaches exactly what they need to prosper in the competitive business of coaching. Grodzki and Allen help coaches succeed by giving them the right information, showing them how to develop an entrepreneurial mindset, and demonstrating how to customize a business plan that can spell the difference between accomplishment and collapse. Grodzki and Allen gives each reader the ability to: * Build a coaching business that has relevance to the larger community around it and be aligned with the new realities of the coaching profession. * Refine your coaching skill set to incorporate the five coaching competencies that signal to the public that you are a masterful coach. * Define your innate coaching specialty and target a profitable niche market so you can make a bigger impact as a coach. * Implement the eight best marketing strategies to attract coaching clients (and know the marketing ideas that coaches do best to avoid). * Set and raise your fees the right way, develop multiple streams of coaching income, and build a sixfigure business that you can own and sell. * Institute risk management policies that ensure your practice is legally safe, ethically sound, and trouble free. Covering all of the territory from positioning your coaching business, differentiating it from the competition, acquiring basic entrepreneurial skills, and learning from profiles of master coaches The Business and Practice of Coaching offers a wealth of information and accessible, yet expert guidance. Readers will discover how to take advantage of current trends and avoid distracting hype within the quickly changing coaching profession so that the coaching business they build today will be viable tomorrow.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the main focus of 'The Business and Practice of Coaching'? A: The book focuses on helping coaches build a successful coaching business by combining coaching techniques with business strategies to attract clients and generate income.
- Q: Who are the authors of this book? A: The authors are Lynn Grodzki and Wendy Allen, both experienced business coaches who provide insights and strategies for coaching professionals.
- Q: What kind of advice does this book offer to new coaches? A: It provides step-by-step exercises, insider tips, and motivational plans to help new coaches refine their skills, find their niche, and develop a viable business plan.
- Q: How many pages is the book? A: The book contains 320 pages, offering comprehensive guidance on the coaching profession.
- Q: What is the publication date of 'The Business and Practice of Coaching'? A: The book was published on September 17, 2005.
- Q: Is the book suitable for experienced coaches as well? A: Yes, the book is designed for both new and experienced coaches, providing valuable insights for anyone looking to improve their coaching business.
- Q: What edition of the book is available? A: This is the First Edition of 'The Business and Practice of Coaching'.
- Q: Can this book help coaches with marketing strategies? A: Yes, it covers eight effective marketing strategies to attract coaching clients and provides insights on how to avoid common pitfalls in marketing.
- Q: What is the binding type of the book? A: The book is available in hardcover binding, which is durable and suitable for frequent use.
- Q: Does the book include information on legal and ethical considerations for coaches? A: Yes, it discusses risk management policies to ensure that coaching practices are legally safe and ethically sound.