Title
The Business Of Creativity: How To Build The Right Team For Success
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Long known as the goto management consultant of the design world, Keith Granet reveals more of his cleareyed insights about running a creative business in this followup to his book The Business of Design. While aimed at creative enterprises, Granet's advice, quickly summarized as 'know what you do best and focus on that,' applies to any organization, small or large, commercial or nonprofit. He delves into the skill sets and people needed to grow a business, as well as the things you don't need (bad clients, bad employees, negative energy), in an engaging and easytoimplement manner. His shrewd understanding, gleaned from decades of consulting for brands like Harrods, Pantone, John Varvatos, and Urban Archeology, makes this essential reading for anyone managing a business or thinking of starting one.
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
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