Title
The Business of Fashion: Designing, Manufacturing, and Marketing Bundle Book + Studio Access Card,Used
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No other book comparesThis is the book students reference during their four years at university. Tara Konya, Southern New Hampshire University, USALearn how fashion lines are designed, manufactured, marketed, and distributed. The book covers the full supply chain from textiles to fashion brand production as well as supply chain management, and competitive strategies, so that you can be successful in your future career. Topics covered include sustainable design for a circular economy, 3D printing, fashion entrepreneurship, disruptions in fashion calendars, supply chain transparency, impact of social media, growth and evolution of online retailing, expanded omnichannel strategies, and changes in international trade, among others. Case studies, a Career Glossary, and key terms help you connect concepts to practice.New to this Edition Content addresses knowledge and skill guidelines in the Association to Advance Collegiate Schools of Business (AACSB) and Textile and Apparel Program Accreditation Commission (TAPAC) accreditation standards Expanded discussions of sustainability, corporate social responsibility, and technology across the supply chains for fashion products Updated and expanded industry examples and case studies, emphasizing fashion brand companies from around the world A new Careers Glossary listing job titles and descriptions found throughout the fashion industryThe Business of Fashion STUDIOStudy smarter with selfquizzes featuring scored results and personalized study tips Review concepts with flashcards of essential vocabulary
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
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- Q: What topics are covered in 'The Business of Fashion'? A: The book covers a wide range of topics including designing, manufacturing, marketing, and distributing fashion lines. Key areas include sustainable design, supply chain management, 3-D printing, fashion entrepreneurship, and the impact of social media on the fashion industry.
- Q: Who are the authors of this book? A: The book is authored by Davis Burns and Leslie.
- Q: What is the publication date of this book? A: The book was published on February 6, 2020.
- Q: What is the binding type of 'The Business of Fashion'? A: The book is available in a miscellaneous supplies binding type.
- Q: How many pages does this book have? A: The book contains a total of 272 pages.
- Q: Is this book suitable for university students? A: Yes, the book is highly recommended for university students, as it serves as a key reference throughout their studies in fashion.
- Q: Does this book include case studies? A: Yes, the book includes various case studies that emphasize real-world applications and examples from the fashion industry.
- Q: What is included in the accompanying studio access card? A: The studio access card offers self-quizzes with scored results and personalized study tips, along with flashcards for reviewing essential vocabulary.
- Q: Is there a glossary included in the book? A: Yes, the book features a Career Glossary that lists job titles and descriptions relevant to the fashion industry.
- Q: What is the edition of this book? A: This is the 6th edition of 'The Business of Fashion'.