The Business of Fashion: Designing, Manufacturing, and Marketing,Used

The Business of Fashion: Designing, Manufacturing, and Marketing,Used

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SKU: SONG1501349120
Brand: Fairchild Books
Sale price$122.81 Regular price$175.44
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Learn how fashions lines are designed, manufactured, marketed, and distributed. The book covers the full supply chain from textiles to fashion brand production to retailing as well as supply chain management, and competitive strategies, so that you can be successful in your future career. Topics covered include sustainable design for a circular economy, 3D printing, fashion entrepreneurship, disruptions in fashion calendars, supply chain transparency, impact of social media, growth and evolution of online retailing, expanded omnichannel strategies, and changes in international trade, among others. Case studies, a Career Glossary, and key terms help you connect concepts to practice.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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