Title
The Business Of Holidays
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Holiday celebrations in the United States are a major force driving the nation's approximately $3 trillion retail economy. The commercial culture of holidays extends from the traditional decorations, costumes, and cards to the immaterial and ephemeral phone calls, airline tickets, and department store bills. Simultaneously colorful presentation and careful analysis, The Business of Holidays interprets holiday commerce and design, corporate culture, and tradition (invented and inherited). This volume consists of more than thirtyfive essays arranged according to the calendar year, from New Year's Day and Martin Luther King, Jr. Day to Christmas, Hanukkah, and Kwanzaa, and explores longstanding holiday images, such as Santa Claus and shamrocks, as well as quirkier aspects of visual culture. The rites that surround these special days have been adopted, or even invented by, the pervasive marketing that surrounds them to such an extent that the celebration of holidays and the business of holidays have become inseparable.
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.