The Business of Innovation: Managing the Corporate Imagination for Maximum Results,Used

The Business of Innovation: Managing the Corporate Imagination for Maximum Results,Used

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SKU: SONG0814406319
UPC: 9780814406311
Brand: Brand: AMACOM
Condition: Used
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This is a guide to building innovative, creativityrich organizations through astute and skillful management. Whatever the end goal, this book provides a systematic process for managing focused, usable innovation without the micromanaging that can stifle creativity. With examples from McDonald's, Toyota, Palm (Pilot), 3M, Sony, Singapore Airlines and others, this model helps managers and executives: nurture an environment of innovation; support marketfocused innovation through effective policies; gather expert feedback to properly evaluate innovations; develop and launch innovations successfully; and project future trends and developments.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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