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The Business Side of Creativity: The Comprehensive Guide to Starting and Running a Small Graphic Design or Communications Busine,New
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An update of the invaluable business companion for freelance graphic designers, art directors, illustrators, copywriters, and agency or designshop principals. For over a decade The Business Side of Creativity has remained the authoritative guide to setting up and running a small creative organization. This updated and expanded edition revises the bestselling classic to include even more facts, tips, strategies, and advice for beginning creatives.Every year the market for creative services expands, but the competition increases even faster. Today, success hinges not on talent alone but on a thorough understanding of the business side of creativity.Hailed by reviewers as the creative business bible, The Business Side of Creativity is the most comprehensive business companion available to freelance graphic designers, art directors, illustrators, copywriters, and agency or designshop principals. Cameron S. Foote, a successful entrepreneur and editor of the Creative Business newsletter, guides you stepbystep through the process of successful selfemploymentall the way from getting launched as a freelancer to running a multiperson shop to retiring comfortablyand everything in between. Sample business forms and documents to help put information into practice are included in the appendixes and are also available for download.How should you organize? What should you charge? What marketing techniques yield the best returns? How do you know when its right to expand? What are the most effective strategies for managing employees? How can you build salable equity? The Business Side of Creativity delves into these questions and hundreds more, giving you practical, realworld answers and invaluable, expert advice. 5 illustrations
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