The Buying Brain: Secrets for Selling to the Subconscious Mind,Used
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The Buying Brain: Secrets for Selling to the Subconscious Mind,Used
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If You Understand Brain Basics, You'll Sell MoreAs much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains.The Buying Brain offers an indepth exploration of how cuttingedge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers' lives. The Buying Brain gives you the key to• Brainfriendly product concepts, design, prototypes, and formulation• Highly effective packaging, pricing, advertising, and instore marketing• Building stronger brands that attract deeper consumer loyaltyA highly readable guide to some of today's most amazing scientific findings, The Buying Brain is your guide to the ultimate business frontier the human brain.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the main focus of 'The Buying Brain'? A: 'The Buying Brain' focuses on how neuroscience influences consumer behavior and decision-making, highlighting the subconscious mind's role in purchasing decisions.
- Q: Who is the author of 'The Buying Brain'? A: The author of 'The Buying Brain' is A. K. Pradeep, a thought leader in neuromarketing.
- Q: When was 'The Buying Brain' published? A: 'The Buying Brain' was published on July 22, 2010.
- Q: How many pages does 'The Buying Brain' have? A: 'The Buying Brain' consists of 272 pages.
- Q: What type of binding does 'The Buying Brain' have? A: 'The Buying Brain' is available in a hardcover binding.
- Q: What are some key topics covered in 'The Buying Brain'? A: Key topics include brain-friendly product concepts, effective marketing strategies, and insights into consumer loyalty.
- Q: Is 'The Buying Brain' suitable for professionals in marketing? A: 'The Buying Brain' is highly suitable for marketing professionals looking to understand consumer behavior through the lens of neuroscience.
- Q: Can 'The Buying Brain' help improve my business strategies? A: Yes, 'The Buying Brain' provides valuable insights and strategies that can enhance marketing campaigns and product development.
- Q: What is the condition of the book when purchased? A: The book is available in new condition.
- Q: What edition of 'The Buying Brain' is available? A: 'The Buying Brain' is available in its first edition.