The Candidate: What it Takes to Win  and Hold  the White House,Used

The Candidate: What it Takes to Win and Hold the White House,Used

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There are two winners in every presidential election campaign: The inevitable winner when it beginssuch as Rudy Giuliani or Hillary Clinton in 2008and the inevitable victor after it ends. In The Candidate, Samuel Popkin explains the difference between them.While plenty of political insiders have written about specific campaigns, only Popkindrawing on a lifetime of presidential campaign experience and extensive researchanalyzes what it takes to win the next campaign. The road to the White House is littered with geniuses of campaigns past. Why doesn't practice make perfect? Why is experience such a poor teacher? Why are the same mistakes replayed again and again?Based on detailed analyses of the winnersand losersof the last 60 years of presidential campaigns, Popkin explains how challengers get to the White House, how incumbents stay there for a second term, and how successors hold power for their party. He looks in particular at three campaignsGeorge H.W. Bush's muddled campaign for reelection in 1992, Al Gore's flawed campaign for the presidency in 2000, and Hillary Clinton's mismanaged effort to win the nomination in 2008and uncovers the lessons that Ronald Reagan can teach future candidates about teamwork. Throughout, Popkin illuminates the intricacies of presidential campaignsthe small details and the big picture, the surprising mistakes and the predictable miscuesin a riveting account of what goes on inside a campaign and what makes one succeed while another fails.As Popkin shows, a vision for the future and the audacity to run are only the first steps in a candidate's run for office. To truly survive the most grueling show on earth, presidential hopefuls have to understand the critical factors that Popkin reveals in The Candidate. In the wake of the 2012 election, Popkin's analysis looks remarkably prescient. Obama ran a strong incumbentoriented campaign but made typical incumbent mistakes, as evidenced by his weak performance in the first debate. The Romney campaign correctly put power in the hands of a strong campaign manager, but it couldn't overcome the weaknesses of the candidate.

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Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.

Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

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Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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