The Case Against Reality: Why Evolution Hid The Truth From Our Eyes,Used

The Case Against Reality: Why Evolution Hid The Truth From Our Eyes,Used

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Can We Trust Our Senses To Tell Us The Truth?Challenging Leading Scientific Theories That Claim That Our Senses Report Back Objective Reality, Cognitive Scientist Donald Hoffman Argues That While We Should Take Our Perceptions Seriously, We Should Not Take Them Literally. How Can It Be Possible That The World We See Is Not Objective Reality? And How Can Our Senses Be Useful If They Are Not Communicating The Truth? Hoffman Grapples With These Questions And More Over The Course Of This Eyeopening Work.Ever Since Homo Sapiens Has Walked The Earth, Natural Selection Has Favored Perception That Hides The Truth And Guides Us Toward Useful Action, Shaping Our Senses To Keep Us Alive And Reproducing. We Observe A Speeding Car And Do Not Walk In Front Of It; We See Mold Growing On Bread And Do Not Eat It. These Impressions, Though, Are Not Objective Reality. Just Like A File Icon On A Desktop Screen Is A Useful Symbol Rather Than A Genuine Representation Of What A Computer File Looks Like, The Objects We See Every Day Are Merely Icons, Allowing Us To Navigate The World Safely And With Ease.The Realworld Implications For This Discovery Are Huge. From Examining Why Fashion Designers Create Clothes That Give The Illusion Of A More Attractive Body Shape To Studying How Companies Use Color To Elicit Specific Emotions In Consumers, And Even Dismantling The Very Notion That Spacetime Is Objective Reality, The Case Against Reality Dares Us To Question Everything We Thought We Knew About The World We See. 40 Illustrations; 8 Pages Of Color Illustrations

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Shipping & Returns

Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.

Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

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Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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We accept payments with :
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