Title
The Change Function: Why Some Technologies Take Off and Others Crash and Burn,New
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The ultimate guide to predicting winners and losers in high technologyPip Coburn became famous for writing some of the liveliest reports on Wall Street. He quoted everyone from Machiavelli to HAL, Anas Nin to Yoda, Einstein to Gandhi. But along with the quirky writing, he consistently delivered sharp insights into technology trends and helped investors pick stocks with longterm potential.After years of studying countless winners and losers, Coburn has come up with a simple idea that explains why some technologies become huge hits (iPods, DVD players, Netflix), but others never reach more than a tiny audience (Segways, video phones, tablet PCs). He says that people are only willing to change when the pain of their current situation outweighs the perceived pain of trying something new.In other words, technology demands a change in habits, and thats the leading cause of failure for countless cool inventions. Too many tech companies believe in 'build it and they will come' build something better and people will beat a path to your door. But, as Coburn shows, most potential users are afraid of new technologies, and they need a really great reason to change.The Change Function is an irreverent look at how this pattern plays out in countless sectors, from computers to cell phones to digital TV recorders. It will be an invaluable book for people who create and invest in new technologies.
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- Q: What is the main theme of 'The Change Function'? A: 'The Change Function' explores why some technologies succeed while others fail, emphasizing that people are only willing to change when the pain of their current situation outweighs the perceived pain of trying something new.
- Q: Who is the author of 'The Change Function'? A: The author of 'The Change Function' is Pip Coburn, who is known for his insightful analysis of technology trends and investment strategies.
- Q: What type of book is 'The Change Function'? A: 'The Change Function' is a hardcover book that provides a guide to understanding technology adoption and the factors that contribute to the success or failure of new inventions.
- Q: How many pages does 'The Change Function' have? A: 'The Change Function' contains 240 pages of insightful content regarding technology trends and consumer behavior.
- Q: When was 'The Change Function' published? A: 'The Change Function' was published on June 22, 2006.
- Q: What condition is the used copy of 'The Change Function' in? A: The used copy of 'The Change Function' is described as being in good condition.
- Q: What insights does Pip Coburn provide in his book? A: Pip Coburn provides insights into why some technologies become popular while others do not, discussing the importance of understanding consumer behavior and the risks associated with new technologies.
- Q: Is 'The Change Function' suitable for investors? A: 'The Change Function' is suitable for investors as it offers valuable insights into picking stocks with long-term potential based on technology trends and consumer adoption patterns.
- Q: What is the significance of the book's title, 'The Change Function'? A: The title 'The Change Function' signifies the importance of understanding the factors that trigger change in consumer behavior, which is crucial for the success of new technologies.
- Q: Does 'The Change Function' include real-world examples? A: 'The Change Function' includes real-world examples of both successful and unsuccessful technologies, illustrating the concepts discussed throughout the book.