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The Chasm Companion: A Field Guide to Crossing the Chasm and Inside the Tornado (Revised),New
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The Chasm Group is one of the world's leading hightech consulting practices, headed by best selling author, Geoffrey Moore, whose books, Crossing the Chasm and Inside the Tornado are required reading for anyone venturing into the hightech industry.Now Moore's partner, Paul Wiefels, analyses and clarifies the ideas covered in these bestsellers with a stepbystep field guide organized around three major concepts:* How hightech market develop* How to specify a winning market development strategy* How to plan gotomarket programmes at different points in the life cycle.Wiefels' backtobasics approach presents a series of models, tools and frameworks that management teams can adapt to increase market share and create a sustainable platform for increasing shareholder value. The Chasm Companion reveals formulas drawn from real life that can be and are being used to stay on top in any economic climate.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.