Title
The Copy Book: How Some Of The Best Advertising Writers In The World Write Their Advertising
Delivery time: 8-12 business days (International)
In 1995, The D&Ad Published A Book On The Art Of Writing For Advertising. The Then Bestselling Book Remains An Important Reference Work Todaya Bible For Creative Directors. D&Ad And Taschen Have Joined Forces To Bring You An Updated And Redesigned Edition Of The Publication. Regarded As The Most Challenging Field In Advertising, Copywriting Is Usually Left To The Most Talented Professionalsoften Agency Leaders Or Owners Themselves. The Book Features A Work Selection And Essays By 53 Leading Professionals In The World, Including Copywriting Superstars Such As David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, And Barbara Nokes.The Lessons To Be Learned On These Pages Will Help You Create Clearer And More Persuasive Arguments, Whether You Are Writing An Inspiring Speech, An Engaging Web Banner Or A Persuasive Letter. This Is Not Simply A ?Musthave? Book For People In Advertising And Marketing, It Is Also A ?Shouldhave? For Anyone Who Needs To Involve Or Influence People, By Webpage, On Paper, Or In Person.
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
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⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
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Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.
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Frequently Asked Questions
- Q: What is the main subject of 'D&AD. The Copy Book'? A: 'D&AD. The Copy Book' focuses on the art of writing for advertising, offering insights and techniques from leading professionals in the field.
- Q: Who are some of the authors featured in the book? A: The book features essays and work selections from renowned copywriters such as David Abbott, Neil French, and Dan Wieden among others.
- Q: What is the publication date of this book? A: 'D&AD. The Copy Book' was published on April 16, 2018.
- Q: What type of binding does this edition have? A: This book is available in hardcover binding.
- Q: How many pages are in 'D&AD. The Copy Book'? A: The book contains a total of 544 pages.
- Q: Is this book suitable for beginners in advertising? A: Yes, this book is beneficial for both beginners and seasoned professionals, as it offers valuable lessons on persuasive writing applicable to various contexts.
- Q: What category does this book fall under? A: 'D&AD. The Copy Book' is categorized under Decorative Arts & Design.
- Q: Can this book help with writing for digital media? A: Absolutely, the lessons in this book are applicable to various writing formats, including digital media such as web banners and social media content.
- Q: Is this book a good resource for copywriting skills? A: Yes, it's considered a key resource for improving copywriting skills and understanding the nuances of persuasive writing.
- Q: What is the significance of the D&AD in the advertising world? A: The D&AD is a prestigious organization known for promoting excellence in design and advertising, making this book a valuable reference for industry standards.