Title
The Copy Book: How Some of the Best Advertising Writers in the World Write Their Advertising,New
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The superstars and leading professionals in the business of writing adsIn 1995, the D&AD published a book on the art of writing for advertising. Though now outdated, the bestselling book remains an important reference work todaya bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication, including works from the last 15 years. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionalsoften agency leaders or owners themselves. The book features a work selection and essays by 48 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes. Looking for the clues to wellwritten, effective, and compelling stories that make great advertising? Look no further.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the main focus of 'The Copy Book'? A: 'The Copy Book' focuses on the art of writing effective advertising copy, featuring insights from leading professionals and copywriting superstars.
- Q: Who are some of the featured authors in 'The Copy Book'? A: The book includes contributions from renowned copywriters such as David Abbott, Neil French, and Dan Wieden, among others.
- Q: When was 'The Copy Book' published? A: 'The Copy Book' was published on August 6, 2011.
- Q: What kind of edition is this book? A: This is an updated and redesigned edition of the original publication by D&AD and TASCHEN.
- Q: How many pages does 'The Copy Book' contain? A: 'The Copy Book' contains a total of 368 pages.
- Q: What is the condition of the book being sold? A: The book is described as a used book in good condition.
- Q: What type of binding does 'The Copy Book' have? A: 'The Copy Book' is bound in hardcover, providing durability and a premium feel.
- Q: Is there any specific audience for 'The Copy Book'? A: 'The Copy Book' is ideal for advertising professionals, copywriters, and anyone interested in the craft of writing compelling advertising.
- Q: What topics does 'The Copy Book' cover? A: The book covers various aspects of copywriting, including techniques, effective storytelling, and insights from industry leaders.
- Q: Can 'The Copy Book' be used as a reference guide? A: Yes, 'The Copy Book' serves as an important reference work for anyone looking to improve their advertising writing skills.