Title
The Copy Book: How Some of the Best Advertising Writers in the World Write Their Advertising,Used
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The superstars and leading professionals in the business of writing adsIn 1995, the D&AD published a book on the art of writing for advertising. Though now outdated, the bestselling book remains an important reference work todaya bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication, including works from the last 15 years. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionalsoften agency leaders or owners themselves. The book features a work selection and essays by 48 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes. Looking for the clues to wellwritten, effective, and compelling stories that make great advertising? Look no further.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What are the dimensions of 'The Copy Book'? A: The book measures ten point twenty-four inches in length, one point sixty-five inches in width, and thirteen inches in height.
- Q: How many pages does 'The Copy Book' have? A: The book contains three hundred sixty-eight pages, offering extensive insights into advertising copywriting.
- Q: What type of binding does 'The Copy Book' have? A: This edition is bound in hardcover, providing durability and a premium feel for readers.
- Q: Who is the author of 'The Copy Book'? A: The book is authored by Design and Art Direction, a respected entity in the advertising field.
- Q: What is the genre of 'The Copy Book'? A: 'The Copy Book' falls under Decorative Arts & Design, focusing on copywriting and advertising.
- Q: How should I read 'The Copy Book'? A: You can read 'The Copy Book' at your own pace, but it’s best suited for those interested in advertising and copywriting.
- Q: Is 'The Copy Book' suitable for beginners? A: Yes, 'The Copy Book' is suitable for beginners as well as experienced professionals in advertising.
- Q: What is the target audience for 'The Copy Book'? A: The book targets advertising professionals, students of marketing, and anyone interested in effective storytelling.
- Q: How should I store 'The Copy Book'? A: Store 'The Copy Book' upright on a shelf in a cool, dry place to maintain its condition.
- Q: Can I clean 'The Copy Book'? A: Yes, you can clean the book by gently wiping the cover with a dry cloth to remove dust.
- Q: What if 'The Copy Book' arrives damaged? A: If 'The Copy Book' arrives damaged, you can contact customer support for a return or exchange.
- Q: Is there a warranty for 'The Copy Book'? A: Typically, books like 'The Copy Book' do not come with a warranty, but check with the seller for specific policies.
- Q: What if I have trouble with my order of 'The Copy Book'? A: If you have issues with your order, reach out to customer support for assistance.
- Q: How does 'The Copy Book' compare to other advertising books? A: 'The Copy Book' is highly regarded and features contributions from top professionals, making it a unique resource.
- Q: Is 'The Copy Book' more suitable for creative directors? A: Yes, 'The Copy Book' is especially beneficial for creative directors and advertising leaders looking for inspiration.
- Q: Does 'The Copy Book' include recent works? A: Yes, the updated edition includes works from the last fifteen years, making it relevant for today's advertising landscape.