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The Copy Workshop Workbook,New
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WELCOME TO THE REVOLUTION.HANG ON! We have an evolution that's a revolution. When our media evolves in a big way, all of society evolves in an even bigger way. It's happening right now. Media habits are changing, business models that have been around for a hundred years are changing, and the job market is changing as well. Maybe you've noticed. Thomas Jefferson observed, 'every generation needs a new revolution.' Well, this one's inside your computer.THE GOOD NEWS. The world needs communication skills more than ever as billboards evolve into banner ads, brochures open up into Web sites, and TV spots become viral videos. You'll find challenges old and new and jobs to do. Get the help you need inside this book conceptual tools, strategy basics, and tactical tips all wrapped up in some of the best advice you'll find anywhere. Though you will need to bring along one more thing 'that ultimate nonlinear thinking tool, the human brain.' Yours is going to get some exercise. Get ready.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.