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The Cult of the Customer: Create an Amazing Customer Experience that Turns Satisfied Customers into Customer Evangelists,Used
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In todays competitive business climate, you cant just satisfy your customers. You have to be better than that, giving them experiences that they wont forget. Author Shep Hyken has spent thirty years studying great companies and the evangelists they create.In The Cult of the Customer, Hyken shows how to design a strategy that leads both customers and employees through five distinct cultural phases from 'uncertainty' to 'amazement.' By presenting dozens of case studies that show how great companies made this journey, Hyken identifies the critical internal and external changes that allowed them to build a Cult of the Customer and shows how you can do it too.Hykens message is both powerful and timely: the happier your customers and employees are, the more successful your company will be. The Cult of the Customer is your guide to creating a customerfocused culture that turns satisfied customers into customer evangelists.
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- Q: What is the main focus of 'The Cult of the Customer' by Shep Hyken? A: The main focus of 'The Cult of the Customer' is to teach businesses how to create exceptional customer experiences that turn satisfied customers into loyal customer evangelists. The book outlines a strategy that guides both customers and employees through five cultural phases, enhancing the overall experience.
- Q: How many pages does the book contain? A: 'The Cult of the Customer' contains 280 pages, providing a comprehensive exploration of customer experience strategies.
- Q: What type of binding is used for this book? A: This edition of 'The Cult of the Customer' is published in paperback binding, making it easy to handle and read.
- Q: When was 'The Cult of the Customer' published? A: 'The Cult of the Customer' was published on March 17, 2020, making it a relatively updated resource for contemporary customer experience strategies.
- Q: Who is the author of this book? A: The author of 'The Cult of the Customer' is Shep Hyken, a well-known expert in customer service and experience.
- Q: What are the critical phases discussed in the book? A: The book discusses five distinct cultural phases that businesses can guide customers and employees through, ranging from 'uncertainty' to 'amazement,' helping to foster a customer-centric culture.
- Q: Is this book suitable for all types of businesses? A: 'The Cult of the Customer' offers insights that can be applied to various industries, making it suitable for any business looking to improve customer experience and foster loyalty.
- Q: Does this book include case studies? A: Yes, the book includes numerous case studies illustrating how successful companies have implemented customer experience strategies and built a loyal customer base.
- Q: What edition of the book is available? A: The available edition of 'The Cult of the Customer' is a 'New, Updated, Revised' version, reflecting the latest insights and strategies in customer experience.
- Q: What is the condition of the book? A: 'The Cult of the Customer' is available in 'New' condition, ensuring that readers receive a quality product.