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The Culting of Brands: When Customers Become True Believers,New
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An analysis of the process of branding offers insight into how companies cultivate nearfanatical customer loyalty, identifying the commonalities between cults and corporations that use cultbranding techniques, and explaining how marketers and business leaders can attract and retain consumer population segments as well as loyal employees. 35,000 first printing.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is 'The Culting of Brands' about? A: 'The Culting of Brands' analyzes branding processes and reveals how companies generate strong customer loyalty, likening corporate strategies to cult practices.
- Q: Who is the author of this book? A: The author of 'The Culting of Brands' is Douglas Atkin.
- Q: What is the condition of the book? A: This book is listed as 'New' and is in good condition.
- Q: How many pages does the book have? A: 'The Culting of Brands' contains 256 pages.
- Q: What type of binding does the book have? A: The book is bound in hardcover.
- Q: When was 'The Culting of Brands' published? A: 'The Culting of Brands' was published on June 3, 2004.
- Q: What category does this book fall under? A: 'The Culting of Brands' is categorized under Marketing.
- Q: Is this book suitable for marketers? A: Yes, the book provides insights valuable for marketers aiming to enhance customer loyalty and branding strategies.
- Q: What can I learn from this book? A: Readers can learn about cult-branding techniques and strategies to attract and retain loyal customers and employees.
- Q: Is there a specific audience this book targets? A: The book targets marketers, business leaders, and anyone interested in understanding branding psychology.