The Culting of Brands: When Customers Become True Believers,Used

The Culting of Brands: When Customers Become True Believers,Used

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SKU: SONG1591840279
Brand: Brand: Portfolio Hardcover
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An analysis of the process of branding offers insight into how companies cultivate nearfanatical customer loyalty, identifying the commonalities between cults and corporations that use cultbranding techniques, and explaining how marketers and business leaders can attract and retain consumer population segments as well as loyal employees. 35,000 first printing.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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